California Republicans walk a tightrope as Trump jumps into midterms campaigning
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- GOP candidates in tight races have leaned on campaign optics centered around their regions rather than on sharply partisan politics.
- Trump told the crowd at the recent Republican midterm convention to âpretend I am on the ticket.â
WASHINGTON â As President Trump tells supporters to vote in November as if he were on the ballot, California Republicans in tight congressional races are sending a different message to voters.
The four California Republicans running in the stateâs most competitive U.S. House races, plus a fifth opposing a fellow Republican in a close contest, are appearing to keep some distance from Trump as they campaign ahead of the Nov. 3 election.
They all skipped the presidentâs midterm convention in Dallas this month. Two candidates in tough races removed references to Trump on their campaign websites. And most are favoring a heavy focus on local and state issues in their campaigns â a contrast to Trumpâs approach, driven home in Dallas, of casting the election as a loyalty exercise.
âYouâve got to do me the biggest favor youâve ever done me. Youâve got to do this for me: You have to pretend I am on the ticket,â Trump told a crowd at the GOP midterm convention. âPretend I am on the ticket because this is going to turn out to be one of the most important elections.â
The dynamic within the GOP reflects several competing factors: the need to attract new voters in districts made more purple by Californiaâs redistricting, the hope that Trump can rally the base while candidates focus on swing voters, and the fear among Republicans that the presidentâs flagging approval ratings could cost them crucial seats in the midterms.
âThere is a bit of jujitsu to it,â said Rob Stutzman, a longtime California Republican consultant. âThese candidates are hoping that Trump motivates these voters to vote ... [while they] focus on gaining votes, particularly from independents who donât like the president right now.â
The stateâs redistricting under Proposition 50, which redrew the congressional map to be more favorable to Democrats, also handed Republican candidates the necessity of persuading more unaffiliated voters and moderate Democrats â likely a major factor in their stances toward the White House, said Pete Peterson, dean of the Pepperdine University School of Public Policy.
âTo the degree that Republican candidates are distancing themselves, theyâre understanding that theyâre actually appealing to newer electorates,â Peterson said. â[The districts] have been made more moderate, more purple, and candidates may be responding accordingly as a way of trying to attract those voters.â
Facing headwinds
The party in power typically faces an uphill battle in midterm elections, and vulnerable candidates often distance themselves from the sitting president. As Republicans fight to keep control of the House and Senate in November, however, they are dealing with particularly serious challenges stemming from Trumpâs low favorability rating and public frustration with the economy, the war in Iran and the escalating trade war with Canada.
Trump largely has dismissed concerns about the economy and the war, even as polling shows both are weighing heavily on voters. He also has exacerbated challenges for his party amid the growing public backlash to data centers and artificial intelligence, doubling down on his support for AI advancement in recent days even as GOP candidates in tight races look to respond to constituentsâ concerns.
He also drew criticism from some within his party after promising to give a $5,000 payment to every adult citizen if Republicans win the House and Senate in November, a legally murky idea.
Still, Trump has urged Republican lawmakers in tough reelection campaigns to run on his record and earlier this month vowed to spend the last month before the election stumping for candidates in 35 battleground races, including in Alaska and Texas. He has not yet mentioned plans for California.
âAll you have to do is talk about it, and youâre going to win and youâre going to win big,â Trump said of his record.
Candidates nationwide seem unconvinced. A Washington Post analysis found that Republican politicians have stopped mentioning Trump on social media, doing so about half as often as they did in January. Many in competitive races skipped his convention, and in recent weeks some have broken with him on data centers and the payout pitch.
In California, the headwinds for the GOP were captured in a survey released last week: A greater share of independents said they would vote for the Democratic candidate over the Republican in their House districts, the Public Policy Institute of California found, and a majority of likely voters polled Sept. 4-10 said they would choose the Democratic candidate if the election were held now.
Last week, Republican gubernatorial candidate Steve Hiltonâs campaign blasted a fundraising text to voters that began: âWe get it. Maybe you donât like Trump. Maybe you canât stand MAGA.â
Democrats have seized on the dynamic.
âCalifornia Republicans know their loyalty to a toxic MAGA brand is a losing strategy,â said Anna Elsasser, spokesperson for the Democratic Congressional Campaign Committee. âUnlucky for them, no desperate rebrand can save them from their clear record of broken promises â from raising costs, to ripping away health care, to supporting another forever war everyone hates.â
Leaning on the local
In Orange County, Rep. Young Kim â in a close contest with fellow Republican Ken Calvert â has stripped her campaign website of the âAmerica firstâ branding and references to Trump that defined it before the primary. And in Northern California, Rep. James Gallagher has scrubbed Trumpâs endorsement from his campaign website, which months ago prominently featured his close ties to the president.
Other candidates in tight races â Rep. David Valadao, running for reelection in the Central Valley; Kevin Lincoln, challenging Democratic Rep. Adam Gray; and Jim Desmond, running to fill the seat of retiring Republican Rep. Darrell Issa â have leaned on campaign optics centered around their regions rather than on sharply partisan politics.
None of the three attended Trumpâs convention. Valadao rarely mentions Trump on social media and is the last House Republican still running who voted for Trumpâs second impeachment. Desmond does not mention his support from Trump on his endorsements web page; Lincoln does.
Rep. Kevin Kiley, who left the Republican Party this year after his district was redrawn and after he clashed with Trump over tariffs, also is making an appeal to middle-of-the-road voters, promoting legislation around AI safeguards while taking aim at Sacramento policies. Kiley still caucuses with congressional Republicans but says he wonât if reelected.
Representatives for Gallagher, Lincoln, Desmond and Valadao did not respond to requests for comment.
Chris Pack, a spokesperson for Kim, said she was âproud of her work with President Trump to deliver results for Southern California.â But he framed her race as a choice between Kim and her opponent, saying the campaignâs messaging is focused on Calvertâs record. Pack didnât answer a question about the removal of Trumpâs name from Kimâs website.
Moves like Kimâs and Gallagherâs are angled at conveying to moderate voters that âtheyâre not going to be beholden to the party line, theyâre simply going to run on common sense,â and may give centrist Democratic voters âpermissionâ to consider the candidates, said one GOP operative who works in the state, granted anonymity in order to speak candidly.
In competitive districts like the ones California Republicans are trying to hold on to, Trumpâs ask for voters to pretend heâs on the ballot is âprobably not as helpful,â the operative said.
Instead, strategists see the local focus as the most effective strategy for California Republicans, along with a focus on statewide issues that allow them to counter policies of Gov. Gavin Newsom that they perceive as unpopular with voters.
âCalifornia Republicans know whatâs best for their districts,â the operative said. âThey all have their own independent records and are pretty well-known by their communities.â
Republicans are making the case that Californiaâs long-term affordability issues, which far predate the current national economic landscape, have been exacerbated and mishandled by Democrats. The party also is leaning on an argument that Democrats are overly focused on Trump and have few substantive policy solutions.
Mike Madrid, a veteran California Republican political consultant, argued that a last-minute rebrand is unlikely to stick for candidates whose party has built a political identity around loyalty to the president and his policies. He said Republicansâ retreat is a sign of how Trumpâs popularity is dwindling.
âI wouldnât call that subtle in politics,â he said. âWhen youâre distancing yourself from the president of your own party, a man that everybodyâs been championing as a political and cultural hero in those parts, I donât think thatâs subtle at all.â
When asked to make his case to midterm voters in an interview last week, Vice President JD Vance argued that Americans should give his party more time to deliver.
âGive us another chance,â Vance said on the All-In Podcast. âGive us another couple of years to continue to work on the amazing things that we have been doing for the past two years.â
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