This is the new business with which Sheyla Rojas has reappeared on TikTok

After several weeks in the media spotlight for her romantic life, Sheyla Rojas once again captured attention on social media, although this time for a matter related to her business. The Peruvian model appeared in a live broadcast on TikTok to boost sales of Toretto, her jeans brand, during her stay in Lima after returning from Mexico. During the connection, she showed different garments, answered buyers' concerns, and shared a moment with her followers, who quickly steered the conversation to topics beyond fashion. Sheyla Rojas bets on her jeans brand in a live broadcast The former competition show contestant took advantage of the digital platform to get closer to potential customers and introduce the available designs of Toretto, an enterprise she launched during her television career. The dynamic included the presentation of models and the promotion of special prices, announced by the account moderator in the presence of the businesswoman herself. However, the broadcast was not without observations. Some users questioned the value of certain garments and left comments stating that the prices seemed high to them. In response to these reactions, Rojas continued with the exhibition of the products and maintained a relaxed attitude, not letting the criticism completely divert the commercial purpose of the connection. Users did not overlook references to her romantic life While the model tried to focus attention on the pants, several participants took the opportunity to ask her about Joaquín Ramírez. Others resorted to humor and mentioned rosquitas and Cajamarca cheese, alluding to the typical products of the region linked to the politician. The comments gave the broadcast a lighthearted tone and showed that the audience's interest in her private life remains present. The digital appearance occurs at a stage of personal changes for the influencer, who returned to Peru after announcing the end of her relationship with the Mexican businessman Sir Winston. Subsequently, she began to be seen with Joaquín Ramírez, the Cajamarca politician with whom she confirmed a romance after her public appearances sparked speculation. Since then, her romantic situation has continued to generate conversation in the entertainment world. From podcasts to TikTok: her activities in Lima In recent days, Rojas has also participated in television spaces and podcasts, where she has shared aspects of her new stage. Her recent foray into a live sale shows another facet of her public presence: that of a businesswoman who seeks to keep her business relevant while continuing under the gaze of internet users. Toretto is part of the personal projects that the model has developed throughout her career. Although reactions on social media often divide between praise and questioning, her participation in the broadcast allowed her to directly promote her products and maintain contact with an audience that also follows her moves outside the runways and television sets. Joaquín Ramírez did not win the elections in Cajamarca Attention on the couple also coincides with Ramírez's recent electoral result, who ran for the Regional Government of Cajamarca in the elections of Sunday, October 4, 2026. During the day, Sheyla accompanied him in some public activities, including a breakfast before the closing of the voting tables, as a show of support for his candidacy. According to the exit poll from Datum, disseminated by América Televisión, the candidate of Cajamarca Renace obtained 20.3% of the preferences, while Edison Carrasco, from Somos Perú, reached 30.9%. The difference was 10.6 percentage points in favor of Carrasco, who remained ahead in the reported measurement. Thus, while Ramírez faced the electoral setback, Rojas continued with her personal and commercial activities in Lima, where her appearances continue to arouse interest both for her ventures and for the events surrounding her romantic life.