WealthStack Roundup: Orion Achieves ISO 42001 AI Certification

WealthStack Roundup: Orion Achieves ISO 42001 AI Certification The advisor technology firm joins a small group of firms globally with the AI management system standard, including Nitrogen. Orion has announced attainment of the ISO/IEC 42001 certification, an international standard for artificial intelligence management systems. It becomes the second provider in the advisor technology sector to have achieved the certification. Risk and all-in-one platform provider Nitrogen announced thecompany’s completion of the rigorous process back in March, according to CEO Dan Zitting. The certification, awarded following an independent third-party audit, validated key aspects of each company’s AI Management System (Denali for Orion and Nucleus for Nitrogen, respectively). For Orion, this focused on the Denali AI intelligence layer embedded across Orion's workflows. Natalie Wolfsen, chief executive officer of Orion, and Reed Colley, president of Orion Advisor Technology, said the achievement places the company among approximately 100 to 150 organizations globally with the certification, which also includes Microsoft, AWS, Google Cloud and Anthropic. “Advisors must be able to trust the AI they bring into their work with clients, and that trust has to be earned,” Wolfsen said. “ISO 42001 certification is independent validation that Orion has the right policies for how we use AI, a rigorous process for vetting the AI providers we work with, and the controls to ensure the materials our AI helps produce meet a high standard of quality—and that we are doing all of it responsibly and within the bounds of laws and regulations.” ISO 42001 sets requirements for how organizations establish, maintain, and continually improve the way they govern AI across its lifecycle, including risk assessment, transparency, data governance, oversight of third-party AI providers and human oversight. The certification comes as advisor demand for AI accelerates. Among the findings in the 2026 WealthStack Study (a product of Wealth Management's research unit, WMIQ), 16% of those surveyed have already deployed agents in production environments, with 62% reporting some level of engagement with agentic AI. Given that 87% of respondents report using or piloting some type of AI tool and that 74% of respondents selected AI as the most impactful technology trend over the next five years, interest in the technology far outpaces any other. The study, based on completed surveys from 377 respondents at a range of firms, including RIAs and independent broker/dealers, completed in April 2026, was conducted in partnership with SS&C Black Diamond and Docupace. “AI is the single biggest opportunity in wealth management, and it’s Orion’s highest priority this year—2026 represents our largest R&D investment ever, focused squarely on AI,” Colley said. "We’re embedding powerful AI capabilities directly into the workflows advisors use every day—and ISO 42001 certification for Denali AI is proof we’re doing it the right way, with trust and governance at the center.” The Mather Group Names WealthFeed Its Exclusive Prospecting Platform Lead generation technology provider Wealthfeed landed a big deal this week as the sole approved enterprise prospecting platform for Chicago-based The Mather Group, which oversees approximately $17 billion in client assets. The agreement gives TMG’s approximately 100 advisors across 14 offices firm-wide access to WealthFeed’s AI-powered platform for real-time money-in-motion intelligence, warm introduction paths, data enrichment, compliant outreach and inbound web lead capture. "As we’ve grown into a national firm with 14 offices, we’ve focused on building infrastructure that lets every advisor across TMG operate with the same level of discipline and capability,” said Deana Lewis, chief marketing officer at The Mather Group. “Naming WealthFeed our exclusive prospecting platform is a major element of our organic growth strategy. It gives our advisors a single source of money-in-motion intelligence and a consistent framework for identifying and engaging the right prospects across every office.” The platform is meant to help advisors identify signals tied to inheritances, liquidity events, business sales, promotions and retirements, while surfacing prospects they may already be connected to, according to the company. In March, Wealthfeed introduced its Warm Introduction feature set, designed to help advisors identify prospects connected through their existing networks within a database of more than 100 million profiles. WealthFeed also partnered with Broadridge Financial Solutions in 2025 and received an undisclosed minority investment from the firm. The prospecting and lead generation space for advisors is becoming increasingly competitive, with several startups vying to introduce new AI-driven matching capabilities, including Cashmere, Catchlight, FINNY, Aidentified, and at the more enterprise end of the spectrum Datalign Advisory, among others. Arch Hires Keith Soura as Chief Technology Officer Arch, an AI-powered platform managing $460 billion in private assets across 575 allocators, appointed Keith Soura as chief technology officer to oversee technical vision and platform development for clients, including banks, investment advisors, accounting firms, family offices and institutional allocators. Soura will lead architecture, engineering and product delivery as the company works to automate private markets workflows and surface performance insights for allocators, the company said. “Private markets are entering a new era,” said Ryan Eisenman, co-founder and chief executive officer of Arch. “We believe the future of private markets will be built on trusted infrastructure that doesn’t just centralize information or automate work, but helps investors understand risk, operate with confidence, and make better decisions.” Soura joins Arch from mortgage fintech Better.com, where he led engineering, and previously served as chief technology officer of proptech firm VERO, according to the company. “Private markets have always been data-rich and insight-poor, not because the information doesn’t exist, but because the infrastructure to surface it hasn’t,” Soura said. “Arch already leads on the operational side. What excites me about this moment is building the layer on top: a system intelligent enough to tell you what matters across your portfolio before you’ve had to ask.” The platform supports clients including Fortune 100 financial institutions, four of the top 20 global banks and eight of the top 20 accounting firms, according to the company.