The AI boom won't burst all at once. It will pop in 'rolling bubbles': Macquarie
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Global AI-related investment is now running at about $850 billion in 2026, roughly $500 billion above the pre-AI trend, making it larger and faster than historic manias such as railways, canals, and the dotâcom boom, said Macquarie analyst Viktor Shvets in a report.
Corporations, especially US hyperscalers, are rapidly exhausting internal cash, with debt issuance expected to reach around $180 billion and capex-to-revenue ratios climbing above 50%, underlining how aggressively AI is being funded. Yet, annualised AI revenues are already estimated at close to $175 billion, enough to cover current operating expenses and depreciation, and growing roughly three times faster than previous IT waves, suggesting the boom is not purely speculative.
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BIS warning: overextended but not empty
The Bank for International Settlements has warned that AI now exhibits classic bubble characteristics, with extremely rapid capital deployment and increasingly complex offâbalance sheet vehicles and circular investment structures, which Macquarie says likely make current investment figures understated and more fragile than they appear. âAI is a bubble that could suddenly derate, with considerable consequences for markets and economies,â the note cautions, framing the current cycle as historically extreme in both scale and speed.
However, Macquarie stresses that adoption is running ahead of typical bubble patterns, with a $2 trillion contract backlog and heavy spending on data centres, memory and logic chips already visible in hard orders rather than just hype.
Economic impact still small, labour strains rising
Despite its market prominence, AI still accounts for a relatively modest share of overall economic activity, even as it increasingly shapes expectations for GDP growth and productivity. Macquarie warns that the real pressure points are emerging in labour markets, where lower hiring rates, declining education premia and signs of rising social polarisation point to early evidence of AI-related disruption that is not yet fully captured in official statistics.
The report argues that AI risks driving âdeclining marginal utility and compensation of labor,â with job insecurity and wage pressures likely to intensify as automation scales.
Chinaâs cost shock: commoditisation is coming
Macquarie sees a major structural threat in Chinaâs push to commoditise the AI stack, much as it did in solar, electric vehicles and batteries. On the latest data, Chinaâs Z.ai and Tulongfeng systems are now matching the cybersecurity features of leading US model Mythos, with the US technological lead potentially narrowed to around 10â15%. Given Chinaâs structurally lower cost base, this helps explain the rapid proliferation of its openâweight models, which are being deployed primarily as costâefficiency tools, and underpins Macquarieâs view that pricing power in large language models â and ultimately in chips â will erode sharply.
âRolling bubblesâ: from LLMs to applications
Macquarieâs central thesis is that the AI cycle will break not through one big burst but via a sequence of overlapping bubbles across the value chain. âWe view AI as a sequence of ârolling bubblesâ: LLMs to facilitators and applications. As one bubble deflates ⌠others will pick up the mantle, until these bubbles also deflate,â the report says, noting that the marketâs leadership is already rotating.
The soâcalled Magnificent Seven have fallen from 36% of US market capitalisation to about 32%, while broader indices such as the S&P 500 and NASDAQ are showing phases where relative performance periodically shifts as leadership passes between segments.
In Macquarieâs view, periods between bubbles and shifts in monetary policy â for example when the US Federal Reserve tightens â may briefly broaden equity returns, but these will be âexceptions not the ruleâ in a cycle characterised by persistent concentration. Against that backdrop, the house outlines three broad approaches for investors navigating the AI boom: âday trade around headlinesâ, âgo passiveâ or âgo thematicâ, reflecting a market environment where timing, diversification and exposure to structural themes may matter more than traditional stockâpicking. With no âreset buttonâ in what it describes as an âage of extremesâ, Macquarie concludes that investors should expect elevated volatility and serial repricing rather than a single, definitive end to the AI story.
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