Rashomon-AI: Fear, Hype, & Platform Power? Or Broad-Based Productivity Gains Close Enough to Smell?
Rashomon-AI: Fear, Hype, & Platform Power? Or Broad-Based Productivity Gains Close Enough to Smell?
Monday MAMLMs: Where Will the Money to Pay for All the âAIâ DataCenters Come From? Modern Advanced Machine-Learning Models (MAMLMs) will have value as very big-data, very high-demension, very...
Monday MAMLMs: Where Will the Money to Pay for All the âAIâ DataCenters Come From? Modern Advanced Machine-Learning Models (MAMLMs) will have value as very big-data, very high-demension, very flexible-function classification, prediction, and regression analyses. But will GPTsâGenerative Pre-Trained Transformersâtake over the modern world to the extent that even the internet did, or to the extent that a proper full-fledged GPTâGeneral-Purpose Technologyâtypically does, let alone what the talk of a singularity or The Singularity would suggest. Yes, MAMLMs are real tools, but current everyday value is still narrow and incremental, not transformationalâŚ
Chad Orzelâs experience here is much closer to mine.
MAMLMs may be of great use, but they will not upend my workflow and daily experience, let alone that of people who are not part of the tech-clerisy sho make knowing about the latest computer-tech new new thing as an avocation and as parat of their vocation.
Except, this is, for:
reminding me of picky points of python syntax,
decoding python error messages,
summarizing
assisting as another and often very interesting set of eyes on an internet for which seo has made nearly all google searches massively unsatisfactory,
serving as a natural-language interface to trusted structured data stores,
and so on.
Chad Orzel:
Chad Orzel: How Useful Is the Big Bag of Words? <https://chadorzel.substack.com/p/how-useful-is-the-bag-of-words>: âDipping into the roiling cauldron of linear algebraâŚ. The theme of the 2025-26 academic year is clearly âFretting About the Bag of WordsââŚ. A five-question Google Forms survey⌠[producing] a Google Sheet with roughly 150 rows of content, not quite in the order of the talksâŚ. This feels similar enough to the kinds of things I see people talking about doing with âAIâ that it seemed worth a shotâŚ. A complete hallucination. Wrong names, wrong number of columns, made-up comments. Last week, I tried it a second time and got more of the same hallucinated nonsenseâŚ. [But this] is more like itâŚ. It did converge moderately quickly to the thingâŚ. I wouldnât call this a revolutionary development, by any meansâŚ. Iâm not wild about the errors along the wayâŚ. On the other hand, if I were significantly less comfortable dicking around with spreadsheets, Iâd probably find it much more impressiveâŚ. So, thatâs my initial experiment with the roiling cauldron of linear algebra being sold as AI these daysâŚ. If I start to end up with more tasks in this vein, I would consider giving it another shot. And thatâs the kind of squishy lukewarm reaction that is my signature as a bloggerâŚ
And:
Chad Orzel: My Sisyphean Relationship with AI <https://chadorzel.substack.com/p/my-sisyphean-relationship-with-ai>: âAdministrative work⌠is⌠where âAIâ systems would come closestâŚ. Extracting a bunch of numbers from poorly-formatted data files⌠is the kind of numbing task that would benefit from some form of automation. The problem is, though, that the processes for which I have to do this kind of thing are both infrequent and relatively high-stakes: budgeting, staffing, reappointment and promotion reviews, etc. That means it matters that the numbers are right, which means Iâm going to have to check them, and at our scale of operation, checking someone elseâs answers isnât all that much faster than generating the answers myself. So, again, itâs not a significant efficiency boost. And, of course, for tasks that need to be repeated, the act of going through it myself involves me learning how to do that thing, which makes the next iteration easierâŚ. I keep finding myself in this state where I am at least in principle willing to give âAIâ systems a try, but I canât come up with a use case where I think they would be actually helpfulâŚ. So, back to the bottom of the hill I goâŚ
But there is Ben Thompson:
Ben Thompson: Agents Over Bubbles <https://stratechery.com/2026/agents-over-bubbles/>: âThe most compelling consumer applications⌠are Google and Metaâs advertisingâŚ. It was always unrealistic for OpenAI to think⌠consumers into subscribersâŚ. Most people donât want to pay for AI; it remains to be seen if they want to use it enough to make the ad model workâŚ. [But] the enterprise market: companies have a demonstrated willingness to pay for software that makes their employees more productiveâŚ. Iâm sympathetic to the argument that [in] the best companies⌠AI will⌠[be] replacing hard-to-manage-and-motivate human cogs in the organizational machine with agents that not only do what they are told but do so tirelessly and continuously until the job is doneâŚ. The weaknesses of LLMs are being addressed by exponential increases in computeâŚ. The number of people who need to wield AI effectively for demand to skyrocket is decreasingâŚ. The economic returns from using agents arenât just impactful on the bottom line, but the top line as wellâŚ. Is it any wonder that every single hyperscaler says that demand for compute exceeds supply, and⌠is⌠announcing capex plans that blow away expectations?âŚ
Ben Thompson, I think, largely agreesâexcept he is tending toward seeing a future world in which an AI-enabled tech-clerisy does effectively all the useful cognition-requiring word with its âagentsâ, while the rest of themâor is it the rest of us?âscramble for janitor and home-health jobs.
Begin with the warning that I can offer no warranty for my beliefs here. All I can give is my best current reading of a very uncertain future reality, where smart people I usually trust radically disagree and see radically different things going on. But this is not a failure of seriousness. Rather, it is a reflection of how complicated the world actually is. This is a very fallible, revisable contribution to an ongoing conversation, not as a tablet brought down from the mountaintop. And that leads to a meta-conclusionL in this line, right now, anyone offering you guarantees is selling snake oil.
Perhaps I am more cautious than most. I remember, after all, that I thought it highly likely Uber would be a bustâan investorâoverexuberance, a driver amortizationâmisperception, and a regulatory triple play that, when push came to shove, would not pay its bills on its own. I was wrong. Uber did not crash and burn on the timetable I expected; enough capital was willing to subsidize belowâcost rides for long enough, and enough regulators were willing to look the other way for long enough, that the company successfully entrenched itself in urban transport systems around the globe. The equilibrium that emerged was not the clean textbook reversion to sanity I had anticipated, but something messier. That experience reminds me that my internal model can be badly calibrated, indeed and that technological change plus very patient capital can sometimes hold together arrangements that look, on my reading at least of basic first economic principles, unsustainable.
So I need to think carefully here. Am I once again underestimating the willingness of investors to fund a long march through losses? Or, conversely, am I at risk of learning the wrong lessonâtaking one noisy data point, Uber, and universalizing it into a belief that any sufficiently wellâbranded and wellâfunded âplatformâ can defy gravity long enough to create new realities?
The first thing I grab onto is that, right now, everyone with a platform monopoly (except Apple) is working diligently and spending whatever is needed to eliminate OpenAIâs ability to exist anywhere near its consumer space. The cloud oligopolists have now sunk hundreds of billions of dollars into AI infrastructure. The economics of those large sunk costs all point in the same direction. They do not believe they can afford to risk letting any model provider sit between them and the user and harvest the application-layer rents.
Microsoft has already moved to treat OpenAI not just as a partner but as a direct competitor in AI and search. It formally listed it alongside Google and Apple in its 2024â25 competitive filings, precisely as OpenAI experiments with things like SearchGPT and other consumer-facing fronts that overlap with Copilot (CNBC). Google, for its part, is quite explicit that Gemini is not just a model but a stack of products meant to be woven into Android, Chrome, and every corner of the Google consumer empire. The rest of the pack is behaving similarly. Meta is pushing hard to make âMeta Aâ the default assistant across Instagram, WhatsApp, and Facebook, boasting of hundreds of millions of monthly users and pitching itself as the future âmost used AI assistantâ rather than as a neutral model supplier that politely sits behind other peopleâs branded front-ends (Meta). Amazon wants Alexa plus its own models to be the front door to online commerce.
Even Anthropic, which does not own an operating system or a huge consumer-facing platform, has made clear through its terms of service and moves up the stack that it would prefer its own application-layer rents rather than simply wholesaling intelligence to others.
Apple is the outlier not because it is friendly to OpenAI as such, but because it is playing a different gameâhoping to fuse the model with the device and the local operating system, with cloud models treated as swappable back-end components rather than sovereign consumer brands.
âOpenAI as a widely loved crossâplatform consumer appâ is not an equilibrium its nominal partners will long tolerate. They may internalize it. They may box it into the enterprise and API backâend niche. They will do their very best to starve it of distribution. The history of Netscape-meets-Microsoft, rhyming, but this time with unbelievable scale datacenter investments added on.
That configuration of competitive reaction by the platform monopolists is itself creating a huge AIâdeployment and AI datacenterâconstruction boom. Microsoft, Google, Amazon, and Meta all reached for the same lever: outspend everyone else on compute, networking fabric, and powerâhungry GPU farms, and then pull those capabilities deep inside their own clouds and consumer products. âBig Techâ may be on track to devote north of $500 billion in 2027 alone to AIârelated capex (Bloomberg). On the deployment side, this shows up not in graceful Schumpeterian competition among many small innovators but in a handful of firms turning entire regions into GPUâpowered company towns: clusters in Northern Virginia, Texas, and California drawing power on the scale of heavy industry, with AIâdriven data centers alone consuming more than 4% of national electricity in 2024 and on track to exceed the demand of many traditional manufacturing sectors by the end of the decade (Pew). This new GPTâthis time âGeneralâPurpose Technologyââis not emerging organically but is being bootstrapped into existence by a concentrated investment wave driven by fear of being the one big player left without a chair when the music stops. That is the source of the huge AI-deployment and AI datacenter-construction boom.
And those booms are, in turn, causing a great many people to decide that now is a time for them to join the rush prospecting for this round of digital gold. They are reading the signal as âthe hyperscalers think here is where the money is to be madeâ, rather than âwe need to defend ourselves against Christensenian disruptionâ. The pattern is not unfamiliar: a real underlying technological opportunity, overlaid by narrativeâdriven exuberance and a great deal of noise about who will own the future. What is distinctive this time is how tightly the goldfield is fenced. The upside that attracts the prospectors is real enoughâproductivity gains from better search, code generation, and workflow automation; new consumer applications; hopes of âAI copilotsâ everywhere. But most of the digital shovels and picks are being sold by, and most of the richest claims staked in advance by, the same handful of hyperscale platforms whose AI capex and model development are driving the boom in the first place. It is not rational for all to flood into AI startups, consulting practices, and speculative âAIâenabledâ business plans given that no more than a small fraction of them will ever earn back the opportunity costs of their time and capital once the dust settles.
What, really, after all, are people doing with their tokens that promises enough ultimate end-user value to actually pay the fully amortized datacenter carrying, depreciation, and power costs? It is a relatively modest picture:
chat interfaces that write emails and slide decks a faster,
copilots that help programmers refactor and remember syntax,
marketing departments spinning out more A/Bâtested ad copy,
plus a long tail of experimental use cases whose productivity payoff is, as yet, highly uncertain.
The optimistic story, much beloved by consultants and investor decks, is that GPTâs tokens (this time âGenerative Pre-Trained Transformerâ) are the front end of a GPT (this time âGeneral-Purpose Technologyâ) that will REAL SOON NOW raise total factor productivity by measurable percentage pointsâif not by much more! Generative AI could add trillions of dollars a year to global GDP once it is fully diffused through customer operations, software engineering, and backâoffice workflows (McKinsey)! If even a fraction of that prospective surplus were to a actually materialize and could be taxed or captured as profit, then todayâs vast datacenter buildâout might, with hindsight, look wise.
The more cautious reading is that an innovation with real, but initially narrow, productive uses is wrapped in a utopian narrative, leveraged into an investment wave far ahead of demonstrated cash flows, and only much later do we discover how many of those tokens were buying genuine increments of human welfare and how many were merely postponing the reckoning on sunk costs.
Hence right now we are still in âsomething will turn upâ mode; hence right now âWE ARE BUILDING DIGITAL GOD!!!!â is still playing an enormous role here as an energizer, for hard numbers do not yet justify the fervor.
And it is in that gap between present costs and hopedâfor benefits that the theology creeps in.
It is not an accident that industry leaders and their cheerleaders keep reaching for religious metaphorsââomnipotent superintelligence,â âcreating god,â âsecond coming via siliconââor that cultural critics now routinely note how we talk about AI with the language once reserved for deities and oracles (New York Times; Deus in Machina). That rhetoric does important economic work. It reassures investors that any current mismatch between returns and expenditures is temporary. because we stand on the cusp of an epochal transformation. That rhetoric encourages engineers, regulators, and the broader public to suspend normal skepticism, in the name of participating in a quasiâsacred project. âSomething will turn upâ is, in this telling, but not because the spreadsheets add up. âSomething will turn upâ because one does not question Providence when a new DIGITAL GODâfor good or evil, Miltonâs Jehovah or Miltonâs Satanâis under construction.
However, Chad Orzel is the kind of person who ought to be an early adopter of useful MAMLMs that transform the daily workflow of an expert knowledge worker. And he is not finding that so.
This is, I think, a nontrivial fact. Orzel is a professional physicist, teacher, and explainer. Orzel is entirely comfortable with linear algebra, probability, and code. He is also definitely too online. He also has a low tolerance for bullshit (Quantum Is Not the Answer to AI).
If the tools we are currently hyping as âcopilots for knowledge workâ were already generalâpurpose productivity enhancers, people exactly like him would by now have reorganized their workflows around them.
He has not.
That ought to make us very cautious about narratives in which the professional classes are already being transformed en masse by machine assistants.
The broader empirical backdrop points in the same direction. Surveys of students and academics regularly find very high rates of experimentation with generative AIâon the order of fourâfifths of respondents saying they have tried ChatGPT or its cousinsâbut the dominant use cases remain brainstorming, light editing, and summarization. The technology is present, often impressive, and heavily sampled; what it has not yet doneâat least for people like Orzelâis cross the line from âoccasionally handy adjunctâ to âobviously indispensable infrastructure,â the way word processors and email did a generation ago.
The real questions are these: Who will a software âbot copilot be truly useful for? For whom will it be possible to run a department by orchestrating âbot agents rather than orchestrating a human team? At the level of running a department, the consulting literature is already fantasizing about the âsuperagencyâ manager who uses a stable of semiâautonomous software agents to monitor projects, summarize status, draft communications, and even schedule and sequence work across a portfolio of tasks (McKinsey âSuperagencyâ report). But that vision presupposes an environment where outputs are largely digital, interfaces are standardized, and performance can be measured in terms that bots can track: think of a productâmanagement group in a software firm, not a socialâwork unit or a university department.
Thus the early evidence suggests a very uneven distribution.
The complementarity story looks very familiar: the technology augments those who already sit near the top of the organizational and skills hierarchy, and does much less for those whose work is either tightly scripted or requires rich, inâperson, tacit coordination. So far, relatively little benefit is visible for routine service jobs that are most exposed to automation narratives (OECD AI and skills).
Historically, when we have given managers new information technologiesârailway telegraphs in the 19th century, MRP systems in the 20thâthe immediate effect has been to increase the span of control and the centralization of decisionâmaking where quantification is easy, while leaving messy, qualitative domains to human discretion. There is every reason to expect this round will rhyme: software copilots will be truly useful for the alreadyâempowered orchestrators of codifiable work, and much less so for those whose job is to manage humans in all their unquantified variety and anxiety.
Thus to summarize: MAMLMs, especially GPTs (âGenerative Pre-Trained Transformersâ) are genuinely useful as flexible bigâdata tools, but so far they look more like modest workflow aids for a techâsavvy clerisy than a GPT (âGeneral-Purpose Technologyâ) on the scale of electrification. The hyperscalersâ competitive scramble to prevent OpenAIâstyle independents from owning new consumer interfaces is powering a massive, capitalâintensive dataâcenter. But that is more more like a defensive arms race than a harbinger of a rational expectation of massive future endâuser value. Thus much of the investor and corporate enthusiasm is being sustained by quasiâreligious âdigital godâ rhetoric and optimistic consultant projections. My bet is that AI âagentsâ will mostly amplify alreadyâpowerful managers in highly codified, digital environments, rather than upend work for the broad mass of workers, or make botârun departments a near-universal reality.
This matters because trillions of dollars of capital spending, a reshaping of power and employment in the digital economy, and a growing share of global electricity demand are being justified by the ânot a bubbleâ story. And that is diverting societal energy away from mundane but proven drivers of shared prosperity story, and tord overbuilding infrastructure, entrenching platform monopolies, and setting ourselves up for another 1859 or 1873 or 1999 or 2008.
AI-Constructed Reference List:
Bernstein, Joseph. 2026. âIt Makes Sense That People See A.I. as God.â The New York Times, January 23. <https://www.nytimes.com/2026/01/23/style/ai-algorithm-god-religion.html>.
Day, Matt, and Annie Bang. 2026. âHow Much Is Big Tech Spending on AI Computing? A Staggering $650 Billion in 2026.â Bloomberg, February 6. <https://www.bloomberg.com/news/articles/2026-02-06/how-much-is-big-tech-spending-on-ai-computing-a-staggering-650-billion-in-2026>.
International Energy Agency (IEA). 2025. Energy & AI. Paris: IEA. Especially âExecutive Summaryâ and âEnergy Demand from AI.â <https://www.iea.org/reports/energy-and-ai>.
Leppert, Rebecca. 2025. âWhat We Know About Energy Use at U.S. Data Centers amid the Artificial Intelligence Boom.â Pew Research Center, October 24. <https://www.pewresearch.org/short-reads/2025/10/24/what-we-know-about-energy-use-at-us-data-centers-amid-the-ai-boom/>.
MacCarthy, Mark. 2026. âWhat Happens When AI Companies Compete with Their Customers?â Brookings Institution, March 12. <https://www.brookings.edu/articles/what-happens-when-ai-companies-compete-with-their-customers/>.
Meta Platforms, Inc. 2024. âThe Future of AI: Built with Llama.â Meta AI Blog, December 19. <https://ai.meta.com/blog/future-of-ai-built-with-llama/>.
Microsoft Corporation. 2024. âMicrosoft Says OpenAI Is Now a Competitor in AI and Search.â Reported by Jordan Novet, CNBC, July 31. <https://www.cnbc.com/2024/07/31/microsoft-says-openai-is-now-a-competitor-in-ai-and-search.html>.
OECD. 2024. Artificial Intelligence & the Changing Demand for Skills in the Labour Market. Paris: OECD. <https://www.oecd.org/content/dam/oecd/en/publications/reports/2024/04/artificial-intelligence-and-the-changing-demand-for-skills-in-the-labour-market_861a23ea/88684e36-en.pdf>.
Orzel, Chad. 2025. âHow Useful Is the Big Bag of Words?â Counting Atoms, October 24. <https://chadorzel.substack.com/p/the-problem-of-the-bag-of-words-is>.
Orzel, Chad. 2026. âMy Sisyphean Relationship with âAIâ.â Counting Atoms, February 19. <https://chadorzel.substack.com/p/my-sisyphean-relationship-with-ai>.
Manyika, James, Michael Chui, et al. 2023. The Economic Potential of Generative AI: The Next Productivity Frontier. McKinsey Global Institute, June. https://www.mckinsey.com/capabilities/tech-and-ai/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier>.
Smet, Aaron De, Laura LaBerge, & al. 2025. Superagency in the Workplace: Empowering People to Unlock AIâs Full Potential. McKinsey & Company, January. https://www.mckinsey.com/capabilities/tech-and-ai/our-insights/superagency-in-the-workplace-empowering-people-to-unlock-ais-full-potential-at-work>.
Thompson, Ben. 2026. âAgents Over Bubbles.â Stratechery. March 16. <https://stratechery.com/2026/agents-over-bubbles/>.
Wilson-Bates, Tobias. 2024. âDeus in Machina: AI & Divine Rhetoric.â North American Conference on British Studies Blog, February 26. https://www.nacbs.org/post/deus-in-machina-ai-and-divine-rhetoric
World Economic Outlook Team (McKinsey/QuantumBlack). 2024. âThe State of AI in Early 2024: Gen AI Adoption, Impact, & the Road Ahead.â McKinsey & Company, April. https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai-2024>.
& how did it do?
While your analysis of the unsustainable aspects of Uberâs business model ten years ago was thoughtful and carefully documented, todayâs comments on Uber were not. You never explained how a company that lost $33 billion in its first 14 years yearsâbecause of all the issues you had originally pointed outâmagically became profitable. You didnât point out any errors in your original analysis that recent events had exposed or point out anything Uber had done to become more efficient.
Uberâs turnaround can be reduced to four major points: (1) Uber abandoned every aspect of its original business model that had driven its meteoric growth and popularity (prices well below everyoneâs actual costs and expansion into areas that had been poorly served because they were extremely unprofitable) (2) the post-pandemic realization of massive anti-competitive market power because the scorched-earth retaliation against any potential market entrant, regulator or critical journalist that Kalanick had established meant they could raise prices and cut service without fear of market discipline (3) their successful post-pandemic war against any democratically elected government that attempted to provide rudimentary labor law protections for drivers (e.g. spending hundreds of millions to nullify Californiaâs Proposition 22) (4) their post-pandemic implementation of surveillance pricing (first order price discrimination) for riders and (more importantly) drivers, things that would never have been possible in competitive markets. These issue have been understood for some time; for a fuller explanation see https://www.nakedcapitalism.com/2025/02/hubert-horan-can-uber-ever-deliver-part-thirty-five-what-drove-ubers-recent-8-billion-pl-improvement.html
You said âI was wrongâ about failing to see that Uber could become profitable. Unless you want to defend a company finally figuring out how to maximally exploit artificial market power, the problem here is your failure to analyze or understand Uberâs post-2023 profitability. That failure totally undercuts the faux-humility of your âI was wrong about Uber, maybe I was wrong about LLMs.
My recent American Affairs article documents the huge parallels between Uber and OpenAIâtwo companies whose established business model had absolutely no possibility becoming sustainably profitable, but had to create bubble-like enthusiasm that could subvert cognition of huge, well documented business/financial problems. *Understanding the LLM Bubble*
(https://americanaffairsjournal.org/2026/02/understanding-the-llm-bubble/)
I don't understand Brad's desperate reach for a crystal ball. Investors are legitimately looking for a new utopia; regulators are legitimately fearing a new dystopia. The rest of us are in it for the ride. "Are we there yet?" isn't a very useful question, since we don't know where we are going. LLMs are not like a next-day weather forecast.
That being said, I find that Brad's very intelligent speculations help me better understand the present, if not the future.
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