Inside ecommerce webinars: digital leaders shaping fashion with Boden, Crew Clothing, Urban Outfitters and more.

From changing consumer behaviours and scaling digital operations to modernising tech and embracing AI, the series – in partnership with Commerce – will explore the trends, opportunities and decisions defining digital retail today. It will also examine how ecommerce leadership, skillsets and career paths are evolving, with fresh perspectives from across the industry. Each instalment will feature candid conversations with those driving transformation – from founders and C-suite leaders to digital directors and the next generation of up-and-coming digital talent. In partnership with Commerce, expect practical insights, honest reflections and actionable strategies from the people tackling fashion’s biggest digital challenges. Wednesday 16 September, 1pm – register here Fresh perspectives: digital leaders on agentic AI, the future of ecomm and new career paths The first panel in Drapers’ Inside Ecommerce series will bring together up and coming digital leaders to discuss fresh perspectives on what’s next for fashion online, sharing their views on the trends and challenges shaping retail today – from agentic AI, paid media, search, social and beyond. In partnership with Commerce, we will be joined by Boden, the digital-led lifestyle brand that is on a successful turnaround mission. Panel: – Jack Flood, senior paid media manager, Boden – Moe Dhanji, agentic director, Commerce Tuesday 22 September, 1pm – register here The decision makers: digital directors debate the state of ecommerce, including Urban Outfitters, Crew & Clothing and more Which ecommerce trends deserve investment? And which are simply hype? This panel of digital directors from across the fashion and retail industry will explore the trends and technologies worth investing in, the opportunities for online growth and the strategies driving success in today’s turbulent market. From AI strategies – ignore or invest? – to the customer behaviours shaping digital decisions, from agentic to search and social, our panellists will share what is working, what isn’t and where they believe brands and retailers should focus next. Expect candid views on the decisions digital leaders are making now, the challenges they face and what they believe will shape the future of fashion retail. Panel: – Ian Smith, ecommerce and marketing director, Urban Outfitters – Raine Peake, ecommerce director, Seasalt – Stephen Langford, ex online and omnichannel director, Marks & Spencer Wednesday 30 September, 1pm – register here The ecommerce disruptor: meet the entrepreneurial co-founder behind the rise of Rise & Fall What digital rulebook? This session will be a lesson in digital done a different way. Rise & Fall is a London-based pure-play, direct-to-consumer fashion and homeware brand taking a fresh approach to online retail. We will be joined by the brand’s entrepreneurial co-founder, Jed Coleman, founder of the successful Caravan chain of restaurants and coffee roasters in London, to find out how his and his co-founders’ outsiders’ perspectives are helping drive innovation – and success – in online fashion retail. We will discuss the digital trends to know, the consumer behaviours to watch and career advice from a successful business founder. Panellist: – Jed Coleman, co-founder, Rise & Fall Have your say or a new account to join the discussion.