JAL weighs miles program upgrade to boost non
TransportationJAL weighs miles program upgrade to boost non-aviation businesses
Airline partnering with insurers and others to give customers more reward options
JAL's core airline business is susceptible to swings in demand caused by geopolitical risks. (Photo by Konosuke Urata)
TOKYO -- Japan Airlines is considering investing tens of billions of yen (10 billion yen equals $61.8 million) in its loyalty program by the fiscal year ending March 2031, part of an effort to stabilize the company's earnings and limit exposure to geopolitical risks.
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