Game over for 20% of Xbox staff as Microsoft hits reset: We ‘didn’t focus on the core business,’ CEO says. ‘We simply spread ourselves too thin.’

Good morning. On Fortune’s radar today: - Exclusive: Xbox CEO on why she is laying off 20% of her staff as Microsoft hits reset. - Markets: Selloff in Asia. - “Doom loop”? Strategy is selling Bitcoin while hoping it also goes up. - How David Senra built the podcast the world’s most powerful CEOs can’t stop listening to. - Dow CEO gets a big pay bump. - The very rich are just different—as this household spending stat shows. - The cost of AI as hyperscalers enter their negative cash flow era. - Foreign fans at the World Cup are gorging themselves on the American foods they don’t get at home. 📬 Would you prefer to receive this information in your email inbox every morning before the markets open in New York? Sign up here. ONE BIG THING Mass layoffs at Microsoft as Xbox sheds 20% of staff Asha Sharma, CEO of Xbox, unveiled the largest restructuring in its history in what she described as a fundamental reset of how Xbox operates and invests, Fortune’s Sebastian Herrera reports. It primarily includes layoffs that will affect roughly 3,200 people, or 20% of staff. The cuts are part of a broader workforce reduction at Microsoft, announced Monday, that is expected to impact about 2% of its 228,000 employees. Xbox is also spinning off four of its studios. “In order to grow, we made a bunch of bets … and as we did that, we inherently didn’t focus on the core business,” Sharma told Fortune. “The number one measure of your strategy is what you put your resources behind, and we simply spread ourselves too thin.” The unit’s new plan centers on returning focus to its flagship Xbox console, which represents 80% of its business. THE MARKETS Big selloff in Asia leads global stocks downward - S&P 500 futures were down 0.21% this morning. The index rose 0.72% yesterday. - In Europe, the Stoxx 600 was flat in early trading and the U.K.’s FTSE 100 was up 0.42% before lunch. - Asia: South Korea’s KOSPI was down 4.91%. Japan’s Nikkei 225 was down 2.12%. India’s Nifty 50 was flat. China’s CSI 300 was down 1.03%. - Brent crude was $72 per barrel this morning, up from a low of $71 yesterday. - Bitcoin was $63K. At Samsung, no good deed goes unpunished: The company released earnings guidance today, forecasting a 19-fold increase in profits in the most recent quarter. Naturally, traders sold on the news—and the stock was down 5.57% today. 'A doom loop of its own making': Michael Saylor’s Strategy sells Bitcoin while hoping it also goes up Bitcoin took a sharp dip yesterday before regaining ground this morning, after Michael Saylor’s Strategy disclosed it had sold $216 million worth of Bitcoin to shore up its cash position. Strategy holds roughly 4% of all Bitcoin, and Saylor had previously said he would never sell. Yet, the OG crypto is down 28% year-to-date. Chris Beauchamp, chief market analyst at investing and trading platform IG, said Strategy was “caught in a doom loop of its own making.” “While the sales are small for now, there is growing concern that the selling will accelerate. Tied at the hip, both in performance terms and in the mind of investors, both Bitcoin and Strategy face more grim times ahead,” he said in an email to Fortune. - Strategy sheds $216 million in Bitcoin in crypto hoarder’s largest sale ever - Camila Grigera Naón AI The cost of AI may be holding back growth just as hyperscalers enter a negative cash flow era One of the central ironies of the AI business right now is that companies are furiously trying to find ways to replace human workers with bots, even though humans are cheaper to employ. This might have the unintended effect of slowing down AI adoption, as companies realize that the expense of using AI eats into their profits. An early sign that this is happening is the phenomenon of companies putting caps and limits on how much their employees can spend on AI tokens, the basic cost-unit of AI. “The current focus on token optimization is an early warning that AI implementation could be a bumpier, slower road than expected,” Apollo Global Management’s Torsten Sløk told Fortune. Sløk believes that AI will eventually create more jobs, not less, in much the same way that the dotcom boom and the smartphone did. But in the meantime, AI evangelists should remember that most companies are not tech companies. You don’t need a large language model to run a hotel or a restaurant. “Companies will slow their AI spending if they don’t see ROI quickly,” he said. That has not held back investment into AI, however. As this chart from Jim Reid and his colleagues at Deutsche Bank shows, “The five large U.S. hyperscalers are now spending more on Capex than their combined operating cash flow,” they say. Across the sector, free cash flow at the hyperscalers is now negative: MORE FROM FORTUNE I skipped college and founded a company at 18. Several exits later, this is what I learned - Eric Francia ‘The risks are growing and the resources are shrinking’: Experts blame DOGE cuts for intensifying the Ebola outbreak, which has killed more than 500 - Sasha Rogelberg The man who ran Bernie’s campaign says Democrats are still making the same mistakes with Democratic Socialists, and they should laud Mamdani’s win - Catherina Gioino Babylist CEO: The Trump Accounts gold rush is overlooking moms - Natalie Gordon Trump rings opening bell for Trump Accounts as Treasury commits $1.4 billion in seed money - Catherina Gioino SpaceX’s supervoting shares put a decades-old governance debate back in play - Jeffrey Sonnenfeld and Steven Tian QUOTE OF THE DAY How David Senra built the podcast the world’s most powerful CEOs can’t stop listening to “If you maintain control and really care about the quality of your product, you wind up with the money anyway. It just takes a little longer.”—Founders host David Senra - Read the story here. EXEC COMP At Dow, a big pay raise for the chief executive Dow CEO Karen Carter has a new pay package with a total value of about $22.4 million, my Fortune colleague Amanda Gerut noticed. Carter’s base is $1.5 million, with a target annual bonus of $2.46 million; a one-time incentive of $4.35 million; and a long-term incentive of $14.03 million, according to this disclosure. The actual amounts will move with Dow's stock price and with her performance against the targets. - Context: The total potential value of the package is roughly five times larger than her previous compensation. CHART OF THE DAY The top 10% spend as much discretionary income as the bottom 70% Just how rich are The Rich? Bank of America economist Aditya Bhave has an answer. If you look only at discretionary purchases (i.e. not housing, utilities, and health care) then it turns out that spending by the richest 10% of households is equivalent to the total spending of the bottom 70% of U.S. households. There’s an obvious level of risk in this: If the rich decided, for some reason, to tighten their belts for a while, it would immediately threaten about 40% of all discretionary spending. NUMBER OF THE DAY 7% The increase in construction labor costs in Pittsburgh, Baltimore, and Dallas is caused by the rush to build AI data centers, according to Mario Iacobacci of Oxford Economics. The national average is just 3.9%. “Data centers will account for approximately 2.5% of total U.S. construction put-in-place value in 2026, rising to 4.5% by 2030,” he said in a recent research note. As this chart shows, the U.S. is now building more data centers than offices: THE FRONT PAGES TODAY Greek shipping companies made almost $4bn carrying Russian oil in past three years - FT Trump heads to Turkey as NATO is strained by Russian attacks, U.S. impatience - CNBC Iran resumes attacks in Strait of Hormuz, U.S. says - Axios Locals Are Clashing With Scientologists Over the Future of This Florida Downtown - WSJ It’s a Different, More Confident Zelensky Coming to NATO This Year - Bloomberg In NATO’s Next Act, Can Europe Play the Leading Role? - NYT Belgium trolls US with savage two-word message after World Cup knockout - NY Post ONE MORE THING 'It’s greasy, it’s disgusting, but it’s absolutely glorious': American junk food is winning the stomachs of foreign soccer fans Fans attending the World Cup are gorging themselves on the American foods they can’t get at home—and that means fast-food chains and condiments that lack European footprints. “It’s greasy, it’s disgusting, but it’s absolutely glorious,” Jack Goodwin, a soccer fan from London, said about the American food he has tried in Dallas, Boston, New York and Atlanta. “Have you had Chick-fil-A? It was fantastic and so cheap. The sauces are free! It was remarkable,” said Harrison Murphy, also from London. “I said, ‘This is my first time, what should I try?’ The woman said, ‘You’ve got to try the Chick-fil-A sauce.’ My God, was it fantastic.” (It’s worth pointing out that sauce is free in the U.K., too.) So many World Cup visitors expressed love for ranch dressing, for example, that the TSA issued a light-hearted reminder that tourists should pack bottles of dressing in their checked bags, the AP reports. One U.S. culinary tradition endures, however: The absolute refusal of the U.S. to learn how to make a cup of tea properly. The BBC did a TikTok reel on the subject.