The Chilean brothers who teach how to order work from artificial intelligence

The Chilean brothers who teach how to outsource work to artificial intelligence Benjamín and Max Cordero created Imperio Agéntico, a Spanish-speaking community with nearly 3,800 members. They teach how to use artificial intelligence agents to answer queries, schedule hours, or build applications, while applying those same tools in their office. Every night, when Benjamín and Max Cordero close their office, four computers remain working. One indexes what happens in their community. Another tracks trends every hour. A third reviews what content has become obsolete, and the fourth builds what has been assigned to it. The next morning, the brothers review the results, approve or correct them, and prepare the list of tasks for the day. “We still work long hours, but in a different way: we almost don't operate, we direct,” says Max. That routine summarizes what they teach in Imperio Agéntico, their Spanish-speaking community with nearly 3,800 members: how to assign tasks to artificial intelligence programs and supervise what they do. These are the so-called AI agents: systems that combine a language model, like those behind ChatGPT or Claude, with access to tools to act on an email, a spreadsheet, or a website. According to their configuration, they can organize a task in steps, execute it, and check the results. “Before you would ask the AI things and it would give you text. The work was still yours. With this generation, you assign work,” says Benjamín, 26. Among his examples are reviewing emails and scheduling meetings, preparing a quote, or building and publishing a page. “It's going from having a dictionary to having an employee.” The community operates on Skool, an American platform where groups can be created and a membership fee charged. It also organizes the Skool Games, a quarterly competition whose ranking is calculated from the increase in monthly recurring income that new members contribute. “We came in number 1 in the AI and technology category, beating over 2,000 communities, almost all in English. We started in eighth place in the world and in two weeks we passed everyone,” recounts Benjamín. The result earned them an invitation to Los Angeles for October, according to their account. During those weeks, they reviewed the standings several times a day. “They called us at any time to see how much we were short of first place. It was working with the scoreboard on top of it,” says Max. According to the figures they provide, in one month, the community grew from 1,514 to 2,945 members. From the ebook without sales to the paid community The journey began when Benjamín was 12 years old and looked at Max, his older brother, building blogs and businesses on the Internet. He wanted to do the same and wrote an ebook in English about how to make money online. He didn't sell any copies. The arrival of ChatGPT gave him a topic to share what he was learning. “When ChatGPT appeared, I started uploading videos, and when one reached 50 views, I imagined an entire classroom listening to me,” he recalls. The tutorials also showed him the difficulties of those who tried to apply those instructions on their own. “Seeing a tutorial can excite you, but when you try to do it, questions, errors, and problems specific to your business appear,” he says. In 2023, the brothers opened a paid community called Imperio Digital. They started with a single member. During the first few months, they lost money, and Max put his own money to pay the first person they added to the team. “We never had investors: everything that grew grew with what the members paid,” says Benjamín. Today, according to the figures they share, their YouTube channel has 230 thousand subscribers, and their most-viewed video is a free six-hour guide on Claude Code, an AI programming tool, which is close to a million views. This year they changed the name to Imperio Agéntico to focus on those systems capable of executing tasks. Learning to use them, says Benjamín, requires also learning to supervise them. “That is, without smoke: it's not magic. You have to learn to direct them, just as you learn to delegate to a new employee.” What those who pay receive The membership costs US$59 per month or US$597 per year. It includes live sessions during the week where they build projects together with the participants, agent templates to adapt, and technical support when something goes wrong. The team's goal is for each member to have their first agent working during the first week. The material is updated permanently. “What we taught in January was old by June. That's why there's no point in learning a memory tool: what you have to learn is how to delegate,” says Benjamín. The uses vary depending on who joins. According to an internal survey of 1,228 members, 28% seek to automate tasks in their own work, and another 29% want to create a business by selling agents to other companies. The examples the brothers mention are concrete: a clinic that needs to answer WhatsApp queries at night or a barbershop that wants to schedule hours without answering the phone. People with different professions and ages also coexist in the community. Benjamín mentions accountants, physical therapists, teenagers aged 16, and people aged 60 who share their progress and help each other. In that community dedicated to artificial intelligence, it is also forbidden to publish messages written with it. “We use agents to operate almost everything, but the conversation between members has to be between people. If someone posts a ChatGPT response to add points, it shows and we delete it,” says Max. Mistakes when starting with artificial intelligence Max identifies two frequent pitfalls among those who want to start a business with these tools. The first is staying in study without offering anything. “People collect tutorials for six months waiting to be 'ready,' and the one who won offered an agent to the corner barber shop in two weeks with something imperfect, which they were fixing along the way,” he says. The second appears when the tool occupies the place of the problem to be solved. “The second is starting with technology and not with the pain: no one buys 'an agent with AI,' they buy 'not losing more patients through WhatsApp’.” Benjamín believes that the ease of building makes the criterion with which they choose a project even more important. “Today anyone can make an app in an afternoon. What AI doesn't give you is knowing what problem is worth solving, with what criteria and when something is done right. That part is still yours,” he says. In the office, which has rooms called Create, Think, and Record, is the trophy of the Skool Games along with a whiteboard that the brothers erase every morning to organize the day. For Benjamín, this exercise of reviewing and distributing tasks also serves to think about their own work. “AI does not compete with people, it competes with tasks. Stop defending your position and ask yourself what part of your job is a task and what part is a person. The task part, delegate it first, before your boss delegates it to you.” COMMENTS To comment on this article, you must be a subscriber. Latest Most read Some read, others inform. Take this unique offer. Digital Plan +$4,120 per month, from here until the end of the year SUBSCRIBE