From ramen to anime: Japan's trading houses extend reach to fan merchandise
TOKYO/JAKARTA -- Tania, a 25-year-old civil servant in Jakarta, started watching the Japanese anime series "Demon Slayer" during the COVID-19 pandemic, suddenly finding herself with plenty of free time at home.
Trading house Mitsui & Co helped with the successful launch of the Mela! Mela! Anime Japan!! festival in India last September and took the event to Jakarta this year. (Photo by Satoshi Iwaki)
Established networks used to monetize overseas appeal of Japanese animation
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