Your March Madness bracket could wreck your stock portfolio
Mark Hulbert
Your March Madness bracket could wreck your stock portfolio — so ‘sit on your hands’ until April 6
College basketball and your money — the stock market often loses when your team does
March Madness is here — so you might want to lighten up on stocks until the annual NCAA Division I men’s college basketball tournament ends on April 6.
That’s because of a growing body of research documenting below-average stock-market performance during major sports tournaments (including soccer, cricket, rugby and basketball, among others). This body of work traces to a now-famous 2007 study in the Journal of Finance entitled “Sports Sentiment and Stock Returns.”
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