Memoa Vault, an AI Tool for Recording Client Valuables, Also Provides a Touch Point

Memoa Vault, an AI Tool for Recording Client Valuables, Also Provides a Touch Point The AI platform helps clients catalog valuables like jewelry and watches, creating tamper-proof records of heirlooms with pricing data for 170,000 items. Tarantulas. The creatures are the single oddest thing Shreya Nallapati, the co-founder and CEO of Memoa Vault, has seen customers take photos of and upload into the AI-driven platform that creates a record of a person or family’s physical valuables, heirlooms or collectibles. Far more often than arachnids or even other, less exotic pets, people use the platform to record possessions like jewelry, watches, wine, stamps or even expensive metal aircraft models or car collections. Following a demonstration of Memoa Vault, the startup she started with her father, Srini Nallapati, Shreya Nallapati described how her own grandmother had used the video recording feature to note her wishes for who is to receive the jewelry and other heirlooms she had collected over her lifetime and the meaning and context behind each piece. Shreya Nallapati and her father, the company’s other co-founder (and its COO), were new exhibitors at LaunchPad Labs at the Wealth Management EDGE conference in Boca Raton, Fla., in June. Trained as a machine learning engineer, Shreya Nallapati believes in building technology that serves a social good; she previously founded NeverAgainTech, a nonprofit dedicated to using machine learning as a tool to minimize mass shootings and violence. “Especially for some of the older clients, like grandmothers, the most important aspect of what we do is to provide a way to record the emotional, the story behind how the items they value came into their life, and that can be equally important to the future generations that are going to inherit them,” said Shreya Nallapati, who said the platform supports recording of the information by voice memo, video or typing it out by hand. “And every action is permanently logged in a cryptographic audit trail—when the vault locks, the trustee receives a complete, sealed, tamper-proof record,” she said, noting that it is important to recognize that the platform is creating a system of record, and not a system of authentication. It is also important to note that a will always supersedes any records in Memoa Vault. Estate plans or wills typically reference a property memorandum where personal valuables could be recorded, but all too often these are never created, typically saved for later completion. “We are providing an ancillary document; we provide the evidence of intent,” she said of the records created and maintained in Memoa Vault. The capturing of the provenance, the memory, the intent behind items and the naming of a designated heir is just the human side of what Memoa Vault does. From a technology standpoint, the far more impressive aspect is its AI-driven recognition engine, which already contains a library of 170,000 items, ranging from jewelry and watches to other types of collectibles and heirlooms, and even wine. “Think about it, while pretty much every brokerage account, bank balance and investment portfolio has a system of record, the $3 trillion in physical valuables [in private hands globally] sits in safes and closets with no documentation, no valuation and no plan for what happens next,” said Shreya Nallapati, who attributed the global statistic to the 2025 edition of the biennial Deloitte Private and ArtTactic Art & Finance Report. The process is straightforward: the user downloads either the iPhone or Android version of the Memoa Vault application to their smartphone, then takes a photo of any valuable. Memoa Vault’s AI will identify the item, including its brand, model, reference number and materials, and will pull current market pricing from live sources online. There are already 14,000 users of the platform, which began life as a tool for collectors, she said. “Collectors, say of cars or expensive watches, chances are they will likely have already introduced this to their advisors,” she said. Once an item has been entered, the system automatically notifies the user if it needs to be appraised, and the platform can cross-reference an individual or family’s insurance policy if the item has been included. Shreya Nallapati was quick to point out that individual, unique pieces of artwork, such as paintings, are not provided a valuation, but the technology does note that an appraisal is needed. Pricing for individuals or collectors is currently $25 per user per month. “When it comes to advisors, we do different pricing based on the number of advisors and the number of families that they want to onboard,” Shreya Nallapati said, noting that for firms with multiple advisors, Memoa Vault sells in five-advisor packages. Advisor Madhu Gowda, who was provided by Memoa Vault, is the founder of Ozone Insurance Services Inc., a licensed insurance company in California, that has been using the platform for two months. “Memoa has helped me move beyond the standard conversations about portfolios and bring up valuable physical assets that clients have and care about—any time I can have a talking point and spend more time with the client it is a real value add, and frankly, it’s a way to differentiate as an advisor,” he said, adding that he is giving out subscriptions to his top clients, 13 of whom are currently using it. In a larger sense, Gowda likened the use of the technology to something else he sees in creating financial plans, where almost 50% of clients often lack a living trust. “This kind of tool, it helps provide a sense of urgency, if say an older client has a brain stroke and can no longer communicate their wishes—until something happens, you don’t see the value,” Gowda said. Asked what he found most interesting in the client's use of Memoa so far, he reflected for a moment and replied. “Designer handbags, they like how that it will show them the value and sometimes, if it has appreciated in value, they really enjoy that,” Gowda said.