Very Group to launch agentic AI pricing
The Very Group has announced a three-year partnership with UiPath, a global agentic artificial intelligence (AI) platform to revamp its pricing strategy across its brands, Retail Tech Innovation Hub reports.
The data led approach could drive both profitability and customer value, according to the business.
Sam Wright, chief customer and commercial officer at The Very Group, said the business has more than 200,000 products and the tech will help it make more informed decisions on pricing and merchandising.
Drapers has contacted The Very Group for comment.
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