Drapers Talks podcast: how Kurt Geiger leans on tech to build customer experience

Season 14 of Drapers Talks is concluding with a deep dive into how Kurt Geiger is using technology to improve the customer experience within the brand. During Drapers Future of Fashion, the one-day event dedicated to technology and innovation in fashion retail that took place in London in June, Gareth Rees-John, chief digital officer, spoke about how cleaning and shaping data has transformed the customer experience, and why artificial intelligence is helping to reshape team dynamics. He said: “What best in class often looks like is making sure that you know who your brand is, you know who your customer is and where you’re showing up for that customer, and then being really agile about what part of the tech stack is important to your customer.” Click below to hear more from Rees-John. Register for free with Drapers, so you never miss an episode. Advertisement If you are interested in partnership opportunities with Drapers, please contact Victoria Clubley here. Have your say or a new account to join the discussion.