Dead Meat YouTube Channel Launches âFresh Meatâ Anthology Competition for Horror Filmmakers
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Jason Blum knows horror history when he sees it. Thatâs why, back in May, the Blumhouse-Atomic Monster CEO posted a picture on Instagram showing two of the genreâs fastest-rising young filmmakers, Kane Parsons and Curry Barker, saying hello on the outskirts of a red carpet.
âIf you want to know where horror is going, itâs that handshake,â Blum told IndieWire via email. âJames Wan and Michael Clear championed Kane on âBackrooms.â We tried to do the same with Curry on âObsession,â and thatâs a win for Blumhouse-Atomic Monster.â
The post, from a major studio exec, is inspiring stuff, particularly if youâre an emerging creative who cares about the health of the box office. But Parsons and Barker arenât the only story that photo tells. Look closely, and youâll also spot one of horrorâs most trusted online ambassadors â whose work has helped millions of viewers discover the genre over a career spanning more than a decade.
âIt made me laugh that Dead Meat James ended up in the frame,â Blum said. Yes, that accidental figure behind Barker and Parsons is YouTubeâs James A. Janisse. Together with his wife and creative partner, Chelsea Rebecca, Janisse established Dead Meat, a horror channel that has become one of the genreâs most active online communities and a passionate digital brand.
âHe and Chelsea know this genre inside and out,â Blum continued. âTheir audience is exactly who these movies are for.â Across more than 1,800 videos, a long-running podcast, live events, and a subscriber base of 7 million, Dead Meat does more than champion scary movies. They teach curious viewers how to explore the history of horror â by contextualizing and appreciating the art of filmmaking itself.
Now, with all eyes on that niche, Dead Meat is stepping into a new role.
IndieWire can exclusively announce that Janisse and Rebecca are launching âFresh Meat,â a horror short-film competition that will culminate in a theatrically released feature anthology. Created in partnership with Atlas Entertainmentâs Atlas Literary and Hades Film, the initiative is Dead Meatâs most ambitious yet, but itâs born of a relatively simple idea the team has spent years refining.
âThis is our way of finding, highlighting, and amplifying people who can do these things â who already have done them â and helping develop their ideas and make them bigger,â Janisse said.
He and Rebecca met while attending film school, making the mission behind the âFresh Meatâ anthology a deeply personal one. âWeâve been there: fresh to Los Angeles, wanting to make movies, having no money,â Rebecca said. âThere have been countless, countless meetings to figure out the logistics of how we can make sure filmmakers are fully supported by this.â
Hades Film principals Alex Hertzberg and Ahmet Zappa believe that hospitality-driven, educational approach is precisely what makes Dead Meat content so compelling.
âThey have held the audienceâs hand and made it okay to explore all manner of horror,â Hertzberg, who is also CEO of Atlas Literary, told IndieWire. âTheyâve taken something thatâs intimidating and potentially upsetting and really made it accessible over years.â
Dan Levitt, SVP of original content at talent agency The.Team, represents Janisse and Rebecca and said the same instinct makes them unusually well-positioned as horror curators who can identify new voices with lasting potential. Dead Meatâs flagship video series, âThe Kill Count,â is known for thoughtfully introducing audiences to some of horrorâs most enduring classics and as many overlooked indie gems.
âThe relationship Dead Meat has fostered with its audience alongside the IP theyâve built over the last decade has formed the perfect foundation for projects like âFresh Meat,'â Levitt said. âOpening up the Dead Meat doors to find fresh, innovative, and hopefully terrifying stories in an exciting and sustainable way.â
That philosophy of mutual support extends to the design of the âFresh Meatâ competition itself. Rather than asking artists to submit their work for exposure alone, Dead Meat will offer participants a genuine financial stake in the final featureâs success.
Winning filmmakers will share in the anthologyâs profits, while selected shorts will also receive first-look consideration for feature development through a joint venture between Dead Meat and Hades Films. (Note: The competition also prohibits the use of generative AI, reflecting the creator-first ethos that Janisse and Rebecca have championed throughout Dead Meatâs evolution.)
âJames and Chelsea have always amplified the things they love,â Hertzberg continued. âWeâre here to help them and their excellent taste find the next crop of great filmmakers.â
The project also arrives as Hertzberg and filmmaker Zappa prepare to launch Hades, a new theatrical horror label designed specifically to serve Gen Z. Thatâs a clear path forward in an industry scrambling to foster a connection between digital-first creators and traditional Hollywood machinery.
âFresh Meatâ submissions open on Saturday, July 25, and will close on Monday, August 24.
Shorts from around the world are eligible, provided English is the submissionâs primary spoken language, and a $50 submission fee applies. Dead Meat and Hades will jointly evaluate entries while also taking the Dead Meat audienceâs feedback into consideration.
Roughly 10 films are expected to be selected for the anthology, and rather than naming a âbestâ short, the final collection is intended to operate as a collaborative launchpad. Chosen filmmakers will receive a cash award in addition to sharing in their portion of the box office. Participants retain rights to their work unless and until they are chosen to participate in the âFresh Meatâ feature.
The anthology is aiming for a quick turnaround, with a planned October 12 theatrical release date through Hades. Variance Films will handle booking, and a TVOD rollout will begin shortly after. As for what âFresh Meatâ is actually looking for? The best horror short youâve got â period.
âSince Dead Meat celebrates all aspects of horror, there is no one particular kind of horror weâre looking for,â the team told IndieWire. âWeâre interested in confident voices, unique styles, and innovative ideas regardless of horror subgenre.â
The next great director could still come from anywhere, and if Dead Meat has anything to do with it, âFresh Meatâ filmmakers will be the ones wandering into Hollywoodâs increasingly horror-friendly frame.
Interested? Keep an eye on Dead Meatâs Instagram, where submission details and entry links will be shared in the coming days. Until then, the fifth annual Dead Meat Horror Awards will stream live on YouTube Saturday, July 18, while also screening for an audience in Los Angeles.
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