Sensible Weather and TCP Insurance protect film shoots

Sensible Weather, a provider of weather protection for the travel and hospitality sectors, has formed a strategic relationship with TCP Insurance Agency to bring parametric weather cover to the entertainment and media industry. The collaboration sees TCP Insurance Agency, which specialises in commercial entertainment and production insurance and is part of Great American Insurance Group, offering Sensible’s Weather Guarantees as an add-on for its clients. The move represents a significant B2B expansion for Sensible Weather, extending its technology to shield film crews, photographers and other creative professionals from the financial fallout of weather disruption. Outdoor filming carries considerable upfront costs. The US hosts upwards of 100,000 outdoor shoots annually, representing roughly $50bn in production spending, while more than one million production days each year are vulnerable to poor weather. When a shoot day is lost, businesses can face unrecoverable outlays such as lapsed location permits, crew wages and prolonged equipment hire. Conventional production insurance generally addresses physical damage and liability but rarely compensates for delays caused purely by ordinary weather conditions. The new product aims to close that gap. Should adverse weather strike during booked shoot dates, policyholders automatically receive a cash payout. Founded in 2019, Sensible Weather describes itself as the global leader in embedded weather protection. Its flagship Weather Guarantee allows travel, hospitality and insurance partners to offer customisable cover that reimburses customers when qualifying weather occurs. Sensible Weather CEO and founder Nick Cavanaugh said, “Creative teams shouldn’t have to absorb the full financial impact when weather disrupts a shoot. “By collaborating with TCP Insurance Agency and Great American Insurance Group, we are bringing Sensible’s automated reimbursement model to an industry where timing, crews, equipment, and locations all carry real costs. Our parametric Weather Guarantees work hand-in-hand with traditional production insurance, helping ensure that when adverse weather impacts scheduled production days, crews are automatically reimbursed to help keep their productions on track.” TCP Insurance Agency sales director Rich Gunn said, “By combining our suite of commercial entertainment insurance products with Sensible’s innovative Weather Guarantees, we’re giving filmmakers, photographers and production companies an additional layer of financial confidence so they can stay focused on bringing their creative vision to life. “For more than 50 years, TCP Insurance has focused on protecting creative professionals with tailored insurance solutions built around the realities of production. Our new offering with Sensible Weather allows us to expand that protection with an innovative solution designed specifically for one of the industry’s most unpredictable risks. Together, we’re helping filmmakers, photographers and production companies manage their productions with greater certainty and financial confidence.” Copyright © 2026 FinTech Global