AI Experience Podcast: The Coming Tsunami of AI

In the latest AI Experience Podcast, “The Coming Tsunami of AI-Powered Scams,” GCA President & CEO Brian Cute explored how artificial intelligence (AI) is transforming cybercrime—from phishing emails and deepfakes to fully automated scam operations. He explained how cybercrime has become an organized, global business, how generative AI is lowering the cost of attacks, and why click-through rates for AI-assisted phishing campaigns are rising. “Cybercriminals are running businesses—let’s not kid ourselves. This is a business and a business model, and what generative AI has done is lower their costs while increasing the effectiveness of their attacks,” said Cute. He also explained why cybersecurity is not just a technical issue. Many attacks rely on social engineering, manipulating human emotions such as urgency, fear, or trust. As AI improves the realism of messages, voices, and videos, recognizing those psychological triggers becomes essential. At the same time, he discussed how AI could also strengthen cyber defense, if it is deployed carefully and responsibly. “We need a cyber defense response that scales cybersecurity protection to end users… providing resources and tools so people can protect themselves.” This episode explores how skepticism, awareness, and simple cybersecurity habits may become the most important defenses in the age of AI-powered scams.