Travel Execs Push Trump for 100 Million+ International Visitors by 2030

Travel Execs Push Trump for 100 Million+ International Visitors by 2030 Skift Take The meeting comes on the heels of the World Cup tournament and follows four consecutive months of inbound travel declines. U.S. travel executives have asked the Trump administration to commit to a lofty goal of just over 100 million annual international visitors by 2030, enough to steal the title of most-visited country from France. The number was pitched during a Wednesday meeting between President Donald Trump and executives from the U.S. Travel Association, Hilton, Marriott, American Airlines, Booking Holdings, and other travel brands. The 100 million mark would be a 46% increase from 2025 and about 25% higher than the country’s pre-pandemic peak. Industry executives are hoping the administration can capitalize on the World Cup tournament, which was hosted by 11 U.S. cities and 5 other markets in Canada and Mexico. The tournament didn’t fix the country’s inbound tourism slump; visitation from overseas was still down year-over-year in June and July. But the Trump administration and industry leaders consider the tournament a success for showcasing streamlined entr