Marks & Spencer to make London Fashion Week debut

The catwalk will showcase M&S‘s womenswear and menswear collections, with all pieces available to buy online and in flagship M&S stores across the UK and key international markets. Those not attending the show will be able to watch it via a live stream. M&S launched its fashion offer in 1926, and started its St Michael range two years later. This was phased out in 2000 when the business began introducing sub-brands Per Una and Autograph. M&S CEO Stuart Machin said: “I’d like to thank the British Fashion Council (BFC) for supporting us in joining the LFW schedule. This is a special moment; for 100 years M&S fashion has been part of everyday life and now we will showcase our designs on fashion’s global stage. “At M&S we focus on designing clothes with style, quality and value, and making fashion accessible to all. That’s why we will stream our show, bringing one of the world’s leading fashion weeks and the magic of M&S to everybody.” BFC CEO Laura Weir added: “London Fashion Week is a global platform for creativity, innovation and cultural influence, showcasing the very best of British fashion to the world. As one of the great icons of the British high street, and a valued patron of the British Fashion Council, M&S has played an important role in the nation’s retail and cultural story for generations. Advertisement “Its debut shoppable collection at London Fashion Week is a significant moment, demonstrating how heritage, innovation and accessibility can come together to connect exceptional British design with consumers in new and relevant ways. It is a powerful example of how fashion can inspire, engage and reach audiences far beyond the runway.” Have your say or a new account to join the discussion.