The Hollowing of the Appalachian Press, from Pittsburgh to Birmingham
This story was originally published by Jim Branscome on Substack.
In the late summer of 1974 somebody set fire to the Mountain Eagle in Whitesburg, Kentucky. The blaze took the offices, the files, the bound archives—most of the institutional memory of Letcher County that Tom and Pat Gish had been accumulating since they bought the paper in 1956 and changed its sleepy masthead, “A Friendly Non-Partisan Weekly Newspaper,” to the two words that made it famous: “It Screams.”
When the next issue came out, the eagle on the masthead still had its wings spread, but Tom had changed the words beneath it. Now it read “It Still Screams.” Who set the fire, and why, is a story this article returns to. Long before it, the Eagle had already made the kind of enemies a small paper makes when it does its job—not least in a years-long fight to force local government to meet in the open, a fight that helped produce the open-meetings and open-records laws every Kentucky journalist still works under today.
This is the story of what is now being lost across Appalachia, as local publications and their reporters are being lost in counties experiencing population loss and declining economic conditions. The Mountain Eagle survived the firebomb. It survived the deaths of Tom and Pat Gish and kept screaming under their son Ben. It even survived the 2022 flood that put the North Fork of the Kentucky River through downtown Whitesburg. What it cannot easily survive—what almost no paper like it can survive—is the quiet economic erosion that has carried off close to a third of all the newspapers in the United States in a single generation. The firebomb was an attack the Eagle could see coming. The spreading news desert is an attack with no arsonist to name.
A third of the country’s papers, gone
Northwestern University’s Medill School has been counting the decline of the local press for two decades. By Medill’s 2025 State of Local News report, the country had lost close to 3,500 newspapers since 2005—nearly forty percent of the papers that existed at the start of the century—along with more than 270,000 newspaper jobs. The losses run at better than two papers a week and have shown no sign of slowing.
Medill counted 136 closures in the most recent year alone, up from 130 the year before. Two hundred and thirteen counties now have no local news outlet of any kind, up from roughly 150 twenty years ago. Another 1,524 counties have exactly one local source, a single thread holding. Taken together, roughly fifty million Americans—about one in seven of us—live with limited or no access to reliable local news.
The part of that report that matters most is the part the headlines skip: the deserts are not evenly distributed. Medill found that nearly eighty percent of the news‑desert counties sit in places the Department of Agriculture classifies as nonmetropolitan—rural counties, the kind of counties that make up most of Central Appalachia. The digital startups that have begun, hopefully, to fill the gap are real, but they cluster in the metros. They do not, by and large, reach the hollows. The same geography that decided where the coal left from and where the people are leaving to has decided where the news is going dark. It is the same map every time.
The mechanism is the one researchers call a doom loop. Advertising—the revenue that underwrote most local journalism for a century— disappeared. It vanished first on Main Street, when retail monopolies (e.g., Walmart) eliminated local drug stores, clothing outlets and groceries. Then it migrated to Google and Facebook and the other platforms, and once it left, declining revenue forced staff cuts, the cuts produced a thinner paper, the thinner paper shed readers, and the lost readers drove revenue down again.
Daily newspaper circulation that stood somewhere around sixty million copies in the early 1990s fell to roughly twenty million by 2022. Penny Abernathy, who built the original news‑desert research before it moved to Medill, found that the communities losing their papers were disproportionately the poorest, least‑educated, and most isolated—counties that lack both the density and the wealth to sustain a paper even in good times. Ben Gish says his news space is now limited by another frightening fact: he has to print so many obituaries because of the aging population in Letcher County.
Medill counts the institutions; a different study counts the people. In June 2026 Muck Rack and Rebuild Local News published the second edition of their Local Journalist Index, which asks not how many papers have died but how many working reporters are left, set against the population they are meant to serve. The unit is a Local Journalist Equivalent—the newsroom version of a full‑time worker, tallied across newspaper, television, radio, digital, podcast, and newsletter alike.
The national figure is now 7.8 local journalists for every hundred thousand Americans; in 2002 it was about forty. That is an eighty‑one percent collapse in a single generation, and roughly seventy percent of all counties—home to some 209 million people—fall below even that thinned‑out national average. Only thirty‑three counties in the whole country still have as many reporters per capita as the average county did in 2002. The closures Medill counts are the empty buildings; this is the emptying‑out inside the offices still standing.
Zoom that national picture down onto the ground this article stands on, and it gets worse. In 2025 the Appalachia Funders Network commissioned a landscape study, The State of the News Business in Central Appalachia, researched and written by Eli Flournoy of the news-business consultancy Media Growth Partners, Benjy Hamm of the University of Kentucky’s Institute for Rural Journalism and Community Issues, and Luke Boutwell of James Research and Analytics.
It measured the exact region we have been describing, the two hundred and forty-nine Appalachian counties of Kentucky, West Virginia, Virginia, Tennessee, North Carolina, and Ohio, roughly eighty percent of them rural. Where the average American county has two and a half news outlets, the study found, rural Central Appalachian counties have 1.2. Ninety-three of those two hundred and forty-nine counties—better than a third of them—do not have so much as one full-time-equivalent local journalist working inside them.
Rural counties in the region average 6.9 local-journalist-equivalents against 8.3 for rural counties elsewhere, and a county here runs about twice the national risk of tipping over into a true news desert. And the single newspaper most of these counties still have is, too often, what the study bluntly calls a ghost paper—a masthead with almost no working reporter behind it.
Now lay that news map over a second one showing changes in population. The counties bleeding population fastest are, with striking regularity, the same counties whose papers have thinned to a ghost or gone dark. Between 2020 and 2025 the sixty counties of the region’s old coalfield core—the ARC’s original Central Appalachia, across Kentucky, West Virginia, Virginia, and Tennessee—lost close to forty-nine thousand people, a decline of 2.9 percent. West Virginia’s sixteen counties lost a full five percent. McDowell County alone shed better than eleven percent in five years. The Central Appalachia study put this region’s risk of tipping into a true news desert at roughly twice the national rate. The census estimates put many of the same counties among the fastest-shrinking in the country. It is, once again, the same map.
And each collapse drives the other. A county losing people loses subscribers, storefront advertisers, and the property-tax base that kept its weekly alive. The paper thins, then folds. Once it is gone, the county loses the one institution that recorded what its government did, followed the scarce federal dollars, and told a young family whether the schools were worth staying for. The reasons to leave multiply. The reasons to stay go unwritten. Depopulation starves the paper, and the starved paper hastens the depopulation. The extraction loop this article keeps returning to and the news loop that Medill and the funders measure are not two crises that happen to share a map. In the coalfields they are one machine, and it is running faster here than almost anywhere in America.
The Local Journalist Index ranks every state, and at that altitude the Appalachian states do not look like the emergency the county map reveals. West Virginia places thirteenth in the country, at 11.1 local-journalist-equivalents per hundred thousand residents, above the national average of 7.8. Virginia sits twentieth, Kentucky twenty-third, and Tennessee twenty-sixth, all near or above that line. Only Ohio and North Carolina, thirty-sixth and forty-first, fall clearly below it.
But a state average buries the coalfield inside it. West Virginia ranks as high as it does largely because Charleston’s Kanawha County holds about a fifth of all the working journalists the index can find across the entire sixty-county coalfield core, the ARC’s original Central Appalachia in Kentucky, West Virginia, Virginia, and Tennessee. Drive south into McDowell County, where the Welch News died in 2023, and the index estimates the equivalent of about one-sixth of one full-time journalist for seventeen thousand people.
Of those sixty counties, thirty-nine now have less than a single full-time-equivalent journalist based inside them. Letcher County is the exception, and a thin one. The Mountain Eagle’s full-time reporting staff is two people, Ben Gish and Sam Adams. Two reporters in a county of twenty thousand is enough to lift Letcher above the national per-capita average, while neighboring McDowell, with effectively no one, sits at the bottom. That is not a sign Letcher is well covered. It is a sign of how far the bar has dropped, when a two-person weekly clears it. The state looks covered. The coalfield does not. (A chart at the end of this article pairs each of these counties’ population loss with the number of journalists it has left.)
The Retreat of the Metros, from Pittsburgh to Atlanta
Start at the two ends of the Appalachian mountain chain and the pattern is unmistakable.
In Atlanta, the Journal‑Constitution, whose Constitution side dates to 1868 and which once boasted that it covered Dixie like the dew, printed its final paper edition on the last day of 2025 and woke up on New Year’s Day a digital‑only operation. The decision, its publisher said, was about meeting readers where they already were, and the digital subscriber growth was real enough. But the practical result, as more than one account noted, was that Atlanta—a metro of some six million people—became the only major American city without a daily printed newspaper. Digital‑only proved to be no harbor: barely five weeks into the new arrangement, in February 2026, the paper laid off some fifty staff members. The dew has dried.
Eight hundred miles north, the Pittsburgh Post‑Gazette, whose roots run back to 1786, spent the first months of 2026 as close to the grave as a metro daily gets. Its newsroom union had just ended a strike of more than three years—by most counts the longest newspaper labor action in modern American history, some 1,133 days—and had won its case in court, only for the parent company to announce in January that it would simply close the paper, citing some 350 million dollars in losses over two decades.
The strike began in October 2022 after the Block family’s company-imposed changes to health coverage. The striking journalists ran their own outlet, the Pittsburgh Union Progress, which published thousands of articles before folding when the strike ended in November 2025. The National Labor Relations Board, an administrative law judge, and the Third Circuit all sided with the union. When Block appealed to the Supreme Court, the justices declined to intervene, and Block’s answer was to announce the paper’s death.
The closure was averted at nearly the last hour in April 2026, when the Venetoulis Institute for Local Journalism—the nonprofit that publishes the Baltimore Banner, backed by the hotel entrepreneur Stewart Bainum Jr.—bought the Post‑Gazette’s assets and called off the funeral. That rescue was real, but it came with the asterisk that ought to be in the same paragraph: the new owner moved to cut something like forty percent of the staff—by some later counts closer to half—and the cuts fell hardest on the very union members who had walked the line for three years. By the union’s account, around eighty percent of the strikers were not retained, including journalists from the team that had won a Pulitzer for covering the 2018 Tree of Life synagogue massacre. The paper that was saved is not the paper that struck, and it had already shrunk to printing on paper only twice a week.
Between those two poles lies the chain era, which did to the mid‑sized Appalachian dailies what absentee corporations did to the coalfields a century earlier: bought the local asset, extracted what cash it still threw off, and ran it thin. Gannett, the largest chain in the country, absorbed the Knoxville News Sentinel into its USA Today Network in 2016 and has put its papers through wave after wave of layoffs since. Its 2019 merger with GateHouse left the combined company owning something like a fifth of all the daily papers in the United States.
Lee Enterprises holds a string of the region’s dailies, the Roanoke Times and the Richmond Times‑Dispatch among them. McClatchy holds the Lexington Herald‑Leader. And then there is Alden Global Capital, the hedge fund that press advocates call a vulture: by most accounts it cut roughly seventy‑two percent of the total workforce at its newspapers between 2012 and 2019, and its 2021 takeover run at Lee Enterprises prompted Lee to cut costs preemptively, shedding editors before the raider even arrived.
The industry has a word for what is left when a chain guts a paper but keeps the nameplate alive to harvest the last subscribers: a ghost paper. Much of Appalachia now reads ghosts.
West Virginia: The Epicenter
No state in the corridor has lived the crisis more dramatically than West Virginia, and the place to start is the Charleston Gazette‑Mail—the paper that produced, against every economic headwind, one of the most consequential pieces of accountability journalism the region has ever seen.
The Gazette traces its roots to 1873; the current paper is the product of a 2015 merger with the competing Charleston Daily Mail. In 2018 it went bankrupt and was sold, with something north of two hundred employees, to the regional owner HD Media. In 2017, before the bankruptcy, Gazette‑Mail reporter Eric Eyre won the Pulitzer Prize for Investigative Reporting for documenting the roughly 780 million prescription opioid pills that distributors had funneled into West Virginia over six years—enough for 433 pills for every man, woman, and child in the state, while 1,728 West Virginians fatally overdosed on those two painkillers.
It was a story that named the mechanism of the overdose crisis in a state it was hollowing out. That is precisely the kind of reporting that does not happen once a newsroom has been cut to the bone, and the Gazette‑Mail has been cut: it ended its Sunday print edition in 2023, folding into a reduced weekend paper, and now publishes on a diminished schedule with a fraction of its old staff. Hold Eric Eyre’s name; he comes back into this story.
The losses in West Virginia run well beyond Charleston. In June 2024 the Moundsville Daily Echo, a 133‑year‑old independent daily in the Northern Panhandle, closed for a newer reason. Its publisher told the Associated Press he simply could not find anyone to hire. A sign on the locked door read, by the AP’s account, that the paper was closed for lack of help. The doom loop has a labor dimension now: even where an owner is willing to keep going, there is no one left to staff the desk.
The Weeklies, and Why the Eagle is the Exception
The metro dailies at least make the trade press when they fall. The weeklies die without an obituary. These are the papers that ran the county fair results and the school board votes and the indictment that nobody else would print—the Mountain Eagle and its hundreds of cousins across the mountains. They have been closing, or being sold to consolidators who hollow them, at the rate that drives the national totals. Medill’s finding that the most recent wave of closures fell hardest on small, independent, family‑owned papers is, in plain terms, a finding about papers exactly like the one Tom Gish ran.
Kentucky’s coalfield and Cumberland Plateau counties have taken some of the worst of it. In a single stretch around the turn of 2023, several Kentucky papers went dark at once: the Citizen Voice & Times and the Clay City Times published their last issues when their owner retired, the Radcliff Sentinel closed, and the Todd County Standard retreated to online‑only. Community Newspaper Holdings—owned by the Alabama state pension fund—had earlier consolidated its northeastern Kentucky weeklies into its Ashland daily during the pandemic, so that Morehead, a university town, lost its own paper entirely. The Paducah‑based Paxton Media Group has emerged as a major consolidator, swallowing dozens of community weeklies across Kentucky and beyond, many now run with a single staffer.
Which is why the Mountain Eagle is worth dwelling on. It is not the rule. It is the exception that shows the cost of the rule. One family refused to let go of a paper that has rarely if ever made anyone rich, and the result is that Letcher County can still see itself—its corruption and its courage both. On the wall of the Eagle office there has long hung a line attributed to Mother Jones: “Pray for the dead and fight like hell for the living.” That is the whole theory of a local paper in nine words. Subtract the paper and you are left only with the praying.
The Gishes, we have said before and will say again, were not revolutionaries. They were people prepared to fight for the elemental principles of journalism — that a public meeting is public, that a public record is public, that a paper owes its town the truth about itself even when the truth costs it advertising, which it regularly did. Tom carried what we once called a simmering residue of outrage, Pat a little less of it but it was there, and both of them aimed it squarely at the powers this article describes.
Those powers were never abstract in Letcher County. When the coal companies set out to double the weight their trucks could carry on roads already breaking apart beneath them, and quietly got the local officials to allow it, it was the Eagle that found out and printed it. By the published accounts, a Courier-Journal reporter was sitting unnoticed at the back of one ostensibly public meeting at the courthouse when a coal-truck owner stood and threatened that if the Gishes exposed the arrangement, the paper’s building would be burned down — a threat made months before it was carried out, and made with the county judge in the room, holding his own interest in a coal business. Tom printed that too and called on the judge to repudiate the threat. He did not.
Then, in the late summer of 1974, someone made good on it. That is the fire this article opened on. Branscome, living across the line in Tennessee at the time, drove back to Whitesburg and found Tom on his porch, refusing to miss an issue, the two words under the eagle already changed from “It Screams” to “It Still Screams.” What the courts established over the following year is the part that belongs here, because of what it proves. A Whitesburg city policeman, Johnny Caudill — no relation to Tom’s friend Harry — had paid two young men fifty dollars apiece to pour the kerosene, in retaliation for the paper’s reporting on how his department treated the town’s teenagers. He was convicted of arson in 1975. The judge who sentenced him, F. Byrd Hogg, owned coal mines himself, and gave him a year, suspended. Caudill walked out free. Tom headlined the next editorial “Open Season on The Eagle.” Harry Caudill, defending one of the young men hired to set the fire, told Tom flatly that coal money had paid for it.
And then, nearly fifty years on, the story closed itself the way Tom and Pat would have wanted. In January 2022, Johnny Caudill filed to run for mayor of Whitesburg. The Mountain Eagle — Ben Gish now in the chair his father had held — reported it exactly as Tom and Pat reported everything: straight, in a single sentence noting that Caudill had been convicted in 1975 of the arson that destroyed the paper’s offices. He withdrew his candidacy within days. That, in the end, is what a local paper is for. Subtract it from a county, and the arsonist runs for mayor unopposed.
The Corridor, County by County: Virginia to Alabama
The same erosion runs the length of the range, from the Virginia coalfields to the Alabama foothills, and the pattern repeats with local variations.
Virginia. The number of news deserts in Virginia more than doubled between 2023 and 2025—from seven counties to sixteen—and the losses ran statewide, reaching into the Richmond suburbs as readily as the southwestern coalfield counties that mirror neighboring West Virginia and Kentucky.
By 2025 some sixty‑four of the state’s localities, nearly half, were down to a single news source. Even the affluent edges were not spared: Chesterfield County, a Richmond suburb of nearly four hundred thousand people, became a news desert in 2024 when the Chesterfield Observer closed after almost thirty years. In the far southwest, two coalfield weeklies, the Virginia Mountaineer of Grundy and the Lebanon News in Russell County, changed hands again in 2026, sold by HD Media to Virginia Media Inc.—a regional publisher led by Michael Showell that took control on June 1.
The bright spot is Cardinal News, the nonprofit founded by Dwayne Yancey and other former staffers of the Roanoke Times, to cover Southwest and Southside Virginia—including some of the mountain counties that Congressman Richard Poff kept off the ARC map in 1965. There is a rough justice in a new outlet planting its flag exactly where the old institutions, public and private, drew their lines to exclude. The money behind it is philanthropic and pointed: the Anne & Gene Worrell Foundation, built on a Bristol newspaper fortune, has put a hundred thousand dollars into Cardinal to underwrite a single reporter for the Bristol area. The popularity of Cardinal News and its high quality means its readers are a main source of funding.
Tennessee. East Tennessee’s ridge-and-valley and Cumberland Plateau counties have seen the same contraction, and much of the mountain press now answers to out-of-state chains while the county courthouse beat thins. The region’s daily of record, the Knoxville News Sentinel, has been a Gannett paper since 2016. It lost eleven newsroom positions in a single 2021 round and was swept into the chain’s 2025 buyouts under a hundred-million-dollar cost-cutting plan that leans on artificial intelligence for parts of its content. Gannett also owns the Oak Ridger.
The Tri-Cities are a partial exception. The Kingsport Times-News and the Johnson City Press belong to Six Rivers Media, a company still based in Northeast Tennessee, which is more than most of the corridor can say. But local ownership has not stopped the thinning. The Kingsport paper cut its print week from seven days to six in 2023, and in August 2025 Six Rivers folded the Jonesborough Herald & Tribune—founded in 1869, one of the oldest papers in the state—into the Johnson City Press, ending a hundred and fifty-six years of a Jonesborough dateline.
Just across the state line, the Bristol Herald Courier is now a Lee Enterprises paper with daily circulation down to about seventy-four hundred by 2023, a fraction of the newsroom that won the 2010 Pulitzer Prize for Public Service for exposing the mismanagement of natural-gas royalties owed to thousands of Southwest Virginia landowners.
Deeper into the mountains, the county weeklies have mostly passed to national consolidators. The Adams Publishing Group owns the Rogersville Review in Hawkins County, the Newport Plain Talk in Cocke County, and the Advocate & Democrat in Monroe County, among others. Along the Kentucky and Virginia lines, the coalfield counties still lean on their weeklies—the Claiborne Progress, the LaFollette Press in Campbell County, the Scott County News—the small papers the funders’ study found still do most of the real reporting in the region’s rural counties, when they can afford to.
The statehouse in Nashville is covered by the Tennessee Lookout, part of the States Newsroom network, and a student-driven effort, Overlooked in Appalachia, is tied to East Tennessee State University in Johnson City. Neither reaches the county commission meeting that the weeklies are giving up.
North Carolina. North Carolina has lost close to a quarter of its newspapers since 2005, and the mountain counties in the west have thinned along with the rest. The region’s daily of record, the Asheville Citizen-Times, has been a Gannett paper for years, worn down by the chain’s repeated rounds of cuts. What that erosion means in a crisis became clear in September 2024, when Hurricane Helene tore through western North Carolina, killing scores of people and cutting whole counties off from the outside world. The storm took down power, cell towers, and internet across the mountains, and for days the only news that reached many hollows came over the air. Blue Ridge Public Radio, the Asheville NPR station, became the lifeline. It broadcast storm and recovery information around the clock over terrestrial radio, stood up a text‑only website when the data networks failed, and carried the coverage in both English and Spanish, reaching close to two hundred thousand people. It opened its own newsroom to reporters from other outlets who needed power and a signal to file.
The nonprofit Carolina Public Press covered the disaster county by county, Enlace Latino NC reached Spanish‑speaking residents the English‑language press could not, and the Smoky Mountain News held down the westernmost counties. Helene proved both halves of this article’s argument at once. When the water rose, local news was the difference between information and rumor, and the counties with the least of it were the most exposed. Paxton Media owns clusters of the surviving community papers across the state, several down to a lone staffer.
Ohio. In the hill country of southeastern Ohio that the ARC includes, the Athens News—a free alternative weekly that had served Athens County and Ohio University since 1977—printed its last edition in January 2026 on direction from its owner, Adams MultiMedia, one of the largest newspaper chains in the country. Within months the paper was shut down altogether, its website folded into a sister publication’s archive. Out of exactly that kind of corporate dysfunction came the Athens County Independent, a nonprofit founded after an editor was fired in 2022—by her account, for warning readers about deceptive advertising. Her account of the firing went viral, seeded a crowdfunding campaign that raised more than eighteen thousand dollars, and launched a newsroom that published its first story that August. It is the emerging Appalachian pattern in miniature: journalists who lose corporate jobs founding their own institutions on donations and grit.
Alabama. At the foot of the corridor, where the Appalachian foothills give way to Birmingham, the state’s three largest papers—the Birmingham News, the Huntsville Times, and the Mobile Press‑Register—ended their print editions on the same day in February 2023 under Alabama Media Group, a division of Advance Publications, going all‑digital. The Demopolis Times, which had served Marengo County since 1887, published its last edition in June 2025. From the dew‑dried‑up newsroom in Atlanta to the silenced presses of Birmingham, the southern end of the range now reads its news, when it reads it at all, on a screen. The statehouse counterweight is the Alabama Reflector, another States Newsroom outlet.
When the Watchdog Leaves
The death of the Appalachian press is not a story standing apart from the extraction story. It is the last chapter of it.
Every other institution—the coal operators and the railroads, the absentee landholders, the federal agencies that put millions back where billions came out, the pharmaceutical distributors who shipped the pills, the Bureau of Prisons building penitentiaries on the spoil banks, the consolidating hospital systems—every one of them is easier to operate badly in a county without a newspaper. A news desert is not merely a place that has lost its papers. It is a place that has lost the capacity to hold anyone accountable for anything: to count the pills, to read the deed, to sit through the zoning meeting where the data center gets its tax break, to notice when the severance tax money does not come home.
Until this year that last sentence was an argument. Now it is a measurement. The same 2026 Local Journalist Index did not stop at counting reporters. It read 4.2 million articles published in the first three months of the year and sorted them by subject and by place, which gives us the most concrete picture yet of what the missing reporters no longer cover. In roughly three‑quarters of American counties the index found not a single local news story that named the community and touched on education during those three months. About the same share had none on health, none on the environment, and—worst of the four—better than four in five had none on transportation. The pills go uncounted and the deed goes unread, and now we can say in what share of the country.
Two patterns inside that data cut especially close to home. Where reporters are thinnest—fewer than five per hundred thousand people—nearly one local story in five is about crime and justice, roughly half again the share found where newsrooms are fuller. As a news desk shrinks it keeps the police scanner and sheds the school board, so the mountains end up written about the way outsiders have always written about them, as a place where things go wrong, by the very thinness of the staff left to do the writing. And the counties with the fewest reporters are disproportionately the counties where people are least insured—uninsured rates above ten percent—yet those same counties averaged about one local health story in an entire quarter. The sickest, least‑covered ground is the same ground.
The cost is now measurable. A study published in the Journal of Financial Economics—its title borrows the Washington Post motto, “Financing Dies in Darkness?”—examined newspaper closures against municipal borrowing from the mid‑1990s through 2015 and found that after a local paper closed, a community’s borrowing costs rose by five to eleven basis points (1/100th of 1%), which the authors translated into roughly $650,000 in added cost on the average bond issue. One of the authors, Pengjie Gao of Notre Dame, put the mechanism plainly: without a paper watching, local deals get less scrutiny and government costs go up.
A separate study, by Ted Matherly and Brad Greenwood in MIS Quarterly in 2024, looked at federal corruption prosecutions before and after major daily closures and found that the disappearance of a paper was followed by roughly a seven percent rise in corruption charges, indicted defendants, and cases filed—accountability rising in the courts precisely because it had vanished from the newsstand. Tellingly, the digital‑only news sites they examined showed no such deterrent effect. And surveys of local officials by CivicPulse found the same vacancy at the meeting itself: about forty‑five percent of local governing boards had no reporter present in 2021, a figure that eased only to roughly a third by 2023. That climbs for the smallest communities.
That borrowing‑cost finding has only hardened since Gao and his colleagues first measured it. In 2026 Dermot Murphy, one of the original authors, working with Rebuild Local News, put a national figure on the damage: local governments in news deserts pay roughly 1.1 billion dollars a year in excess borrowing costs, and the index found that those in states with below‑average reporter density shoulder about seventeen percent more of that penalty than those in better‑staffed states. The watchdog’s absence has a price. It comes out of public money, and it falls hardest where the journalists are thinnest.
In Appalachia, where so much was already taken precisely because so few outsiders were watching and so few insiders could afford to look, the loss of the press is the removal of the last alarm in a house that has been burgled for a hundred years.
The New Media, and What It Can and Cannot Do
There is a counterweight, and it deserves an honest accounting rather than either boosterism or dismissal.
A new kind of newsroom has risen in the mountains over the last few years, almost all of it nonprofit, almost all of it digital, almost all of it funded by some braid of foundations, national journalism funders, and individual donors rather than by advertising. In West Virginia, Mountain State Spotlight launched in 2020—founded by Ken Ward Jr., the MacArthur “genius” grant reporter who spent decades at the Charleston Gazette; by Eric Eyre, the same reporter who won the pill‑dumping Pulitzer and has since left the newsroom to report on his own; and by the Gazette‑Mail’s former executive editor Greg Moore. They built it expressly to fill the void their own shrinking newspaper had left, and they took as their motto the late Charleston editor W.E. “Ned” Chilton III’s phrase, “sustained outrage.”
Its bills, like those of most of this new journalism, are paid in part by foundations. The Central Appalachia study lists Mountain State Spotlight among the West Virginia newsrooms that have drawn grants through the Greater Kanawha Valley Foundation’s Narrative Change Collaborative, which the Ford Foundation seeded.
That is the through‑line worth seeing whole. The reporter who broke the biggest opioid‑accountability story in the region did it at a legacy paper that then collapsed under him, and the function he performed—the counting, the watching—migrated to a nonprofit kept alive by philanthropy. The watchdog did not die. It changed owners and business models to survive.
Alongside it sits a network model. West Virginia Watch and the Kentucky Lantern are both part of States Newsroom, the national nonprofit that gives its work away free, ad‑free, under a Creative Commons license. West Virginia Watch launched in 2023 under editor Leann Ray, herself a Gazette‑Mail veteran. The Kentucky Lantern launched at the end of 2022 under Jamie Lucke, who had spent forty years in the business, much of it writing editorials at the Lexington Herald‑Leader. Lucke handed the editorship in 2026 to Linda Blackford, another Herald‑Leader veteran.
And the ecosystem is wider than the statehouse outlets. 100 Days in Appalachia, incubated at West Virginia University and now independent, covers the whole region with an eye toward young people and the rise of extremism, work that has drawn major foundation money and national awards.
Black By God: The West Virginian, founded by Crystal Good in 2020, is the only Black‑run news outlet in a state that had none for years—and it is also a cautionary tale about the funding model, having lost a federal grant in 2026 when the Agriculture Department canceled the program that funded its farm reporting, and turned to its readers to make up the loss. In Pennsylvania, Spotlight PA distributes investigative work through a large network of partner papers. Across Kentucky, Tennessee, and West Virginia, seven public stations have pooled resources into the Appalachia + Mid-South Newsroom with support from the Corporation for Public Broadcasting.
The most systematic attempt to reverse any of this, though, is not a newsroom at all but a fund. In 2025 the Appalachia Funders Network—a coalition of some eighty regional grantmakers—launched Press Forward Central Appalachia, the first multi-state chapter of the national Press Forward campaign, and with it the Rural News Fund, managed by the impact investor Invest Appalachia and seeded with seven hundred and fifty thousand dollars from the MacArthur Foundation.
Before it released a dollar, it commissioned the landscape study we cited earlier, so that the money would follow the need rather than the noise. Its first cohort, named in February 2026, put a two-year package of grants and business coaching behind eight outlets across all six states: West Virginia Public Broadcasting, Allegheny Mountain Radio, the Appalachia + Mid-South Newsroom, the Athens County Independent in Ohio, Black By God, the Spanish-language Enlace Latino NC, the Pikeville-based Mountain Top Media, and—of all the places on the map—WMMT, the Appalshop community radio station in Whitesburg, a few hundred yards from where the Mountain Eagle still comes out. The network’s director, Ryan Eller, put the premise in four words: the region “is not a void.” Even its architects are clear-eyed about the ceiling, though: their own study warns that there is not enough philanthropy in the country to run a rural news industry on grants, and that standing up new nonprofits mostly sets them competing with the rest of civil society for the same thin dollars.
That collaborative instinct took another step in July 2026, when WEKU, the NPR station at Eastern Kentucky University, and the Appalachia + Mid-South Newsroom launched the Appalachian News Exchange, a content-sharing network built to move local journalism in both directions at once. The hyper-local reporting a county weekly does, the school board vote and the courthouse story, is shared out to a wider regional audience, and the deeper public-radio and investigative work flows back into the weeklies, free for their readers. The founding partners include WEKU, the public stations behind the Appalachia + Mid-South Newsroom, the newspapers of Kentucky’s Nolan Group Media, and the Kentucky Lantern. The stated goal, in the words of the newsroom’s managing editor Ryan Van Velzer, is a region where “no Appalachian county is a news desert.”
What makes it worth watching, in a field where nearly every new venture runs on grant money, is that this one runs on none. Jeannemarie Hibberd of WEKU, who wrote to describe the effort, said the exchange has no budget and no grant behind it, and that every partner takes part voluntarily. It is starting as an Eastern Kentucky pilot, with plans to add newspapers and stations across Kentucky, West Virginia, and Tennessee once it proves out, and WEKU is separately working to stand up an Eastern Kentucky bureau with two full-time reporters. Whether a volunteer network can carry the weight that grant money cannot is the open question. But it is a rare model in these mountains that does not live or die by the next funder’s enthusiasm.
The honest reckoning has to include what most of this new journalism cannot yet do. It is foundation and/or reader dependent, which means it is only as durable as the next grant cycle and the next funder’s enthusiasm—and Crystal Good’s lost grant is the proof that the floor can drop without warning. It is concentrated in the state capitals and the larger towns, covering the legislature and the big regional stories well while the county courthouse and the school board in Whitesburg or Welch or Grundy go uncovered.
Statehouse journalism is a different animal from the weekly that names your neighbor’s indictment. It is digital, in a region with some of the worst broadband in the country, which means the very households most stranded by the loss of a print paper are the ones least able to reach its replacement. And it now faces a federal retreat from public‑broadcasting funding that threatens the public radio stations which, in many a mountain county, are the last locally based source of news of any kind. The startups are a genuine bright spot. Set against the scale of what has been lost, though, they are pinpricks against the dark.
What Might be Done
What the newspaper chains did to the mountain press is what the absentee corporations did to the coalfields a century earlier—bought the local asset, took the cash it still threw off, and ran it thin. About half of all daily newspaper circulation in the country now sits in the hands of hedge funds and chains of the Alden kind.
The cure for absentee ownership of land is to put the land back into local hands. The cure for absentee ownership of newspapers is the same. Rebuild Local News, the coalition that publishes the Local Journalist Index, calls it replanting: helping local nonprofits and residents buy back the papers the chains have hollowed and own them at home. It is, in plain terms, a homestead act for the press.
The Central Appalachia study reached that same conclusion from the funders’ side of the table. For all the national attention lavished on digital startups, it found, the traditional for-profit weekly still produces the large majority of the local reporting that actually gets done in the region’s rural counties. It is the weekly, not the startup, that holds the community’s trust, the legal-notice franchise, and the institutional memory. Any honest rescue, the researchers concluded, has to run through those papers rather than around them—which is only to say, in the language of this article, that you strengthen the institution still standing before you build its replacement from scratch.
The model is not hypothetical, and the region has already watched a version of it work. The nonprofit rescue of the Pittsburgh Post-Gazette described earlier is this same replanting at metro scale: a for-profit daily its owners had scheduled for closing, bought at the last hour by a nonprofit and kept publishing in the largest city in Appalachia. But Pittsburgh is the easy case—a two-century daily with sixty thousand subscribers and a metropolitan donor base is a world away from a county weekly with two thousand—and so far the rescues have reached the metros and the flatland, not the coalfield counties that need them most.
The nearest fresh example is a state away and below the line: in July 2026 the Georgia Trust for Local News—an affiliate of the National Trust for Local News—bought the Columbus Ledger-Enquirer and the Macon Telegraph out of the McClatchy chain and turned them into nonprofits, paid for by local donors and community foundations. The machinery is portable; what it has not yet done is climb into the mountains. (The nearest thing to it inside Kentucky is the Woodford Sun of Versailles, whose publisher in the summer of 2026 donated the paper to the community and made it the first legacy newspaper in the state to convert to nonprofit ownership—though Versailles sits in the Bluegrass, not the coalfields.)
The rest of the menu is modest, nonpartisan, and already moving in statehouses, which matters in a region whose states are not inclined to subsidize journalists. A payroll‑tax credit can help a surviving paper keep or hire a reporter; a small‑business advertising credit can steer local ad money back to local outlets; a state can set aside a share of its own public‑notice and advertising spending for community news, as Maryland became the first state to do. A federal version, the Community News and Small Business Support Act (H.R. 1753), pairs both credits and was introduced by Rep. Claudia Tenney, a conservative Republican from New York—a reminder that this need not be a partisan fight. None of it rebuilds what McDowell County lost. But it is the difference between treating the news desert as weather and treating it as policy.
Can Anyone Hear Us Screaming
In March 2023 the Welch News, in McDowell County, West Virginia, printed its last edition. McDowell was once the leading coal‑producing county in the world. It is now among the poorest counties in the United States, fewer than eighteen thousand people scattered across more than five hundred square miles of mountains with spotty cell service and worse internet.
Missy Nester had bought the Welch News in 2018 to try to save it. By her account, she went five years without paying herself. A stack of uncashed paychecks sat on her desk when the paper finally folded. When it closed, McDowell County lost its only independent record of what its government was doing—county‑commission meetings that are not televised and whose minutes are not posted, just as long‑delayed federal money for the county’s failing water and sewer systems was beginning to arrive, with no one left to follow where it went.
“Our people here have nothing,” she told an Associated Press reporter on her way out the door. “Like, can any of y’all hear us out here screaming?”
Sixty miles or so to the southwest, across the Kentucky line, the Mountain Eagle still screams. Tom Gish changed two words on a masthead after an arsonist tried to silence his paper in 1974, and the Eagle has had its wings spread and its beak open ever since. In McDowell County, a paper died in 2023 asking whether anyone could still hear it scream. Two papers, one verb. The whole history of the Appalachian press in this last half‑century lives in the distance between Tom Gish’s defiance and Missy Nester’s despair—between a paper that fought off the fire and a paper that simply, finally, ran out of air.
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